Skin Serums: Here’s Why You Should Add One to Your Beauty Collection, ASAP

July 02, 2020
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | by L'Oréal
7 Skin Serums You Need to Add to Your Collection ASAP

It’s no secret that skin serums are having a moment. Scroll through any skin-care influencer’s Insta-feed or blog or take a peek into a beauty fanatic’s medicine cabinet for proof. But what exactly is all the hype about, and should you start incorporating serums into your skin-care regimen? To get the down-low, we reached out to dermatologist Adam Geyer, MD. for an expert’s take on the benefits of skin serums and how to choose the right one for you.

What Is a Skin-Care Serum? 

“As people have become savvier about their skin-care routines, layering has become increasingly prevalent,” says Dr. Geyer. “By using a serum, people are able to intensify the strength of their regimen or round out the ingredients they are applying to their skin to provide a more comprehensive approach to anti-aging and hydration. Serums are usually formulated with a higher concentration of active ingredients so that a few drops are sufficient to cover the entire face. The texture is usually lighter than a moisturizer, which allows for it to be used as a stand-alone product for someone with oilier skin, or used under a moisturizer for someone with normal to dry skin.”


When Should You Apply Skin Serums? 

Serums should be applied twice daily. “They are the first products that should be applied to the skin after cleansing and toning,” Geyer explains. “A sunscreen should be applied over the serum in the morning, and a moisturizer appropriate for an individual’s skin type should be used over the serum at night. Apply the serum with one or two fingers (so as to avoid wasting the serum on your hands) and massage thoroughly into the skin.”

Skin Serums to Try 

Now that you’ve got the basics and application covered, which skin serum should you choose? Well, the answer depends on your skin goals. “There are many different types of serums and both the active ingredients and the texture can provide different functions and benefits,” Geyer explains. “Serums formulated in a water base, for example, tend to be well-suited for those with oily skin, and those with a richer texture, or formulated with oils, tend to work well for those with drier skin. However, it’s really the combination of active ingredients that define the serum.” 

Ahead, find five of our favorite serums that are perfect for your nighttime routine or morning makeup prep.

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