Most of us would agree that in the beauty world, eye makeup is the holy grail. While the problem often lies in finding the perfect eye shadow look, mascara wand and/or brow shaping method, once all these components are in place, you reach a state of beauty nirvana that can only be described as fabulous. However, reaching this place of perfection can be tricky because no two pairs of eyes (or brows!) are the same — what works for one does not always work for another — that’s why we’ve broken it down for just about every eye, unique to you.

The Eyeliner Trick for Every Eye Shape

Almond-shaped, hooded, round, wide-set and close-set. We all have a different eye shape we’re working with, and in turn, require different approaches to eyeliner, right? Wrong! We’ve discovered the perfect trick to flawless eyeliner that works for every eye shape. No, really.

Step 1: Dot It

Use the pointed side of the eyeliner brush and a cream or gel eyeliner to create a line of dots as close as possible to your upper lash line.

Step 2: Connect It

Taking the smudging side, blend the dots together to create one smooth, unified stroke: “I promise any person who has trouble making a straight line will be an expert in using eyeliner [with this method],” says makeup artist Ricardo Costales.


Step 3: Flair It

To add a bold flair, Costales says to layer a small amount of any bright eye shadow above your eyeliner for a pop of color. And there you have it — a connect-the-dots eyeliner trick to use for any eye shape!

Watch the tutorial ahead that delves even more into eye shapes (and how to figure out your own!):


How to Get Perfectly Shaped Eyebrows

There are endless tips and tricks out there designed to help you get the eyebrows of your dreams. Our obsession with brows runs so deep, we created a crash course on how to get perfectly shaped brows. Kiss over-plucked, uneven brows good-bye!

The secret to a perfectly shaped eyebrow can be summed up in 4 points… or rather 4 lines: the beginning, the highest point of the arch, the end, and where it all comes together.

Rule 1: The inner edge of your brow should line up with the outside of your nose.

Rule 2: The highest point of your arch should be where the diagonal line extending from the outside of your nose to the outside of your pupil would hit.

Rule 3: The outer edge of your brow should taper off at the point where your eyebrow and the diagonal line from your nose to the outside corner of your eye would intersect.

Rule 4: The bottom of the inner and outer edges of your brow should line up horizontally.

The tools you’ll need…..

Tool 1: Spoolie brush  

The spoolie brush is really the unsung hero of beauty tools. It’s a must for separating eyelashes and removing mascara clumps, and you can also use it on your brows to brush the hair up and away.

Tool 2: Small scissors

After you’ve brushed all the hairs in one direction, snip any strands that are noticeably longer than others. And always cut across the top of the brow, never down.

Tool 3: Brow pencil Before you begin to pluck, give yourself a guide. Fill in your brows with a brow pencil, and pluck away only the strays. One of our fav pencils is the L’Oréal Brow Stylist Custom Brow Shaping Pencil.

Tool 4: Tweezers — The most important tool is, of course, a sharp pair of tweezers. Lancôme La Tweezer Précise will allow you to pluck with precision just like the pros. Armed with these tools and tips you can achieve shapely brows, even sans salon.

Below, watch step by step on how to achieve the look:




Warm Winter Smoky Eye

Winter chill got you down? Warm up with makeup! We’ve got the best eye tutorial to help you sizzle through the coldest of seasons. Warning: This look is solid gold!


Step 1: Use a primer. Start with a neutralizing primer on the lids like Urban Decay Eyeshadow Primer Potion to create a smooth base. Then, using a classic blending brush, apply a gold eye shadow shade (we used NYX Baked Shadow in Lavish) to the inner corners of your eyes.

Step 2: Line With A Gel Pencil. Apply a thick cat eye to your upper lid using a black, gel eyeliner. As you wing out the liner, extend it past the crease of your eye and buff it out slightly using a pointed blending brush. Line your lower lash line as well, focusing on the outer half of the eye.

Step 3: Layer On A Cream Shadow. Using a flat shadow brush, layer a highly pigmented, gold cream shadow onto lids. Try the Maybelline Eye Studio Color Tattoo 24HR Cream Gel Shadow in Bold Gold.

Step 4: Create A Smoky Shape. Using a small, flat shadow brush, blend out the black liner from your bottom lash line with a dark brown shade for added dimension. Then, smudge for a more intense, smoky effect! Add the gold eye shadow shade to the inner corners of your lower lash line as well.

Step 5: Add The Finishing Touches. Swipe a matte bronzer onto cheekbones and a nude lipstick on your lips. Then top with a gold lip gloss in the middle of your lips and you’re golden — literally!

We’re loving this tutorial on how to master the trend below:


Everything You Need to Know About Mascara Cocktailing

Sometimes one tube doesn’t contain everything you want for your lashes, that’s when cocktailing comes in. Like your favorite happy hour drink that’s a blend of ingredients and layered to perfection, so too can your mascara look. Here’s how to use more than one mascara for lash perfection.

Step 1: The Base 

 When selecting a base mascara, you'll want to make sure you pick a formula that will separate the lashes from the get-go. Start at the bottom of the lashes and use gentle wiggle motions as you glide the wand upward. This way you’ll be sure to get everything covered and prepped for more mascara layering. We love the Lancôme Définicils Mascara, Maybelline Great Lash Washable Mascara.

Step 2: The Midsection

The center of the lashes are where you want to add curl and width. Choosing mascara with a wider, fatter brush is ideal to create thickness and an ideal curve. Starting at the middle of your lashes, move the wand upward. Using your best judgement, apply one to two layers of mascara (make sure it doesn’t get too thick or clumpy — you’ve got one more layer to apply!). Cue, the Giorgio Armani Eyes To Kill Mascara.

Step 3: The Finale

It’s all about the va-va-volume, ladies. For your final coat, apply a mascara with volumizing properties to pump up the lashes and seal the deal on the other formulas you've used. Try the L'Oréal Paris Voluminous False Fiber Lashes Mascara, YSL Volume Effet Faux Cils Mascara, or the Urban Decay Perversion Mascara.

 Watch ahead for more mascara tips + tricks!

Let's Stay in Touch

Get our top stories straight to your inbox!