When it comes to finding the perfect long-wear lipstick, our editors have given hundreds of formulas a try. This has made us super picky when it comes to choosing the right lipstick for special occasions — especially when it comes to Valentine’s Day, where a long-lasting, kissable lipstick is a must. Here, our editors tested out the new L’Oréal Paris Colour Riche Intense Volume Matte Lipsticks to see if they live up to our high-lippie standards. Spoiler alert: We may be fallin’ in love. Alanna, Assistant Managing Editor L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Wood Nonchalant I’m always into  a soft brown matte lippie, but when it comes to texture, I’m super picky. I like pigmented formulas that easily saturate the lips with a creamy finish and don’t leave behind a cakey, dry look. That being said, this lipstick hits the nail on the head when it comes to shade and texture. I’m super impressed with how easily it clings to the lips and how it leaves behind a soft, blurred look that lasts nearly all day. It’s not only an ideal choice for a special occasion like Valentine’s Day, but it’s also perfect for everyday. With that kind of versatility, you can bet I’ll be wearing it non-stop this season.
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