These Eyeshadow Primers Promise Pigmented, Long-Lasting Eye Makeup

June 06, 2022
Alyssa Kaplan
By: Alyssa Kaplan | Makeup.com by L'Oréal
eyeshadow primers

Unless you’re an experienced beauty enthusiast, you might not be convinced of how important makeup primer is to any look. When it comes to eyeshadow primer specifically, it can make all the difference in the outcome and wear of your look. “To me, a good primer makes your life easier,” says Wende Zomnir, founder of Urban Decay and Caliray,  “A good primer needs to make your makeup outperform itself, lasting through rain, shine, and whatever else you throw at it.”


But why does your eye makeup need primer? It’s key for ensuring that your makeup lasts. “You spend all that time doing your makeup, why not keep it on throughout the day?” Zomnir says. In addition to increasing the longevity of your eyeshadow, primers can also make the colors you apply appear more vibrant and smooth. If you’re looking to give eye primer a try, we’ve rounded up our five favorites that will change the way your eye makeup wears.


Design: Juliana Campisi

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