Here’s How to Pull Off Red Eyeshadow, According to an Expert

July 06, 2021
Samantha Holender
By: Samantha Holender | by L'Oréal
Here’s How to Pull Off Red Eyeshadow IRL, With Expert Tips
We’re never afraid to rock a bold red lip, but red eyeshadow? You might think this sounds like one of those avant-garde runway looks that won’t translate well IRL, but celebrity makeup artist Gabriel Almodovar disagrees. In fact, red eyeshadow is completely wearable, it just takes some practice to get it done right. Whether you wear it as a flash of color or as a full-blown smoky eye, Almodovar has some helpful tips for pulling off bold red eyeshadow. Read on to find out how you can rock red eyeshadow with ease, plus shop some of our favorite formulas.

Choose the Right Red

“Just like any color makeup product, the right tone of red eyeshadow makes all the difference,” says Almodovar. To start, you have to consider your skin tone. For example, if you have dark skin, a light red won’t show up well, so you might want to opt for a bordeaux, burgundy or eggplant shade. Fair skin pairs best with rusty reds and medium skin tones look good with primary-colored reds.  

Even Out Your Skin

Once you’ve chosen the shade that best suits you, don’t start applying the shadow just yet. You want to conceal and even out your complexion before applying your eyeshadow. Pay extra attention to your under-eyes, which can have red tones that you’ll want to conceal before application. Apply concealer all the way up to the bottom lash line and don’t forget about the dark shadows in the inner corners of eyes. “While not usually red, the blue-ish hue of under-eye circles can be exacerbated by red eyeshadow, so cover it well,” says Almodovar. “Use your concealer or a tinted lid primer to neutralize those tiny red veins on your eyelids.” 

For concealer, we recommend the Lancôme Teint Idôle Ultra Wear All Over Concealer, a lightweight, full-coverage formula. Next, complete your complexion with a buildable, medium-coverage foundation like the Maybelline New York Fit Me Matte + Poreless Liquid Foundation to create an even base. 

Swap Out Bronze for Terracotta

If you normally use a warm earth tone (bronze, copper, gold) for an eyeshadow contour color, swap it out for a warm red shade. “Because the two tones are very similar, it’s a really easy switch that doesn’t take you too far out of your comfort zone,” says Almodovar. If you’re wearing a red eyeshadow all over your eyelid, blend a more neutral color (in this case, brown will work well) in the crease to give the lid definition.

Switch Up Your Eyeliner

Give your everyday black eyeliner a break and swipe on a red liner with a deep, plum undertone instead, like the Urban Decay 24/7 Glide-On Eye Pencil in Love Drug. “The dark undertones of the liner will help give the bright color some depth and add definition to the eye,” says Almodovar. 

If you can’t seem to part with your black gel liner, you can just layer the red liner on top. Line the top lash line or swipe it across the bottom. Feeling adventurous?  You can create a double wing, too. Almodovar says it’s simpler than it sounds: “Directly above the black line, draw a red winged line. The two-toned effect will look bold and graphic.”

Try a Two-Toned Smoky Eye

If a bright red lid isn’t your speed, you can try a red smoky eye instead. “Apply red eyeshadow on the inside half of the eyelids, blending the bright color into a black shade on the outer half,” says Almodovar. To add depth, consider applying a metallic shade on the center of the lid as well.

Keep the Rest of Your Look Simple 

Hopefully we’ve convinced you that this trend is versatile and wearable, but make no mistake, red eyeshadow is not a neutral shade, and because of this, it’s best to keep the rest of your look minimal.  When completing your look, you’ll want to stay away from highly pigmented blushes or an extra bold lipstick shade. Let your eyes be the star of the show and finish off your complexion with some subtle contour. “When I do an outlandish eye color, I skip the pop of color on the cheeks and go for a subtle cheek contour instead,” Almodovar says. We like to use the Maybelline New York City Bronzer to really make red shadow pop.

Our Favorite Reds

Image: Chaunte Vaughn 

Read more

Back to top