Channel Your Inner E-Girl with These Looks from Instagram

March 17, 2021
Caitlyn Martyn
By: Caitlyn Martyn | by L'Oréal

The E-girl look, a term popularized on TikTok, is all about emo and punk rocker vibes with a playful twist. The style typically involves a statement makeup look consisting of a lot of blush, big doe eyes and fun touches like hearts painted beneath the eyes. Whether it’s on TikTok or IRL, the rise of E-girls (and boys) is undeniable, so if you want to get in on the trend, find out how to recreate the signature makeup look, ahead. 

Rosy and Flushed

Instead of focusing blush on the apples of their cheeks, E-girls typically bring it all the way across their cheekbones and even apply it on the bridge of the nose to create a super flushed look, as seen here by @aphitenza. She tops off her rosy cheeks with faux freckles, which can be drawn on with an eyeliner like the L’Oréal Paris Infallible Super Slim Long-Lasting Liquid Eyeliner in brown.

Pretty in Pink 

We’re obsessed with this look by @naomijon. Between the plump lip, the silver chains and the pink hair, what’s not to love? To give your strands a true E-girl makeover, we recommend using the L’Oréal Paris Colorista Semi-Permanent Hair Color in shade Purple 400. 

Out of This World

In this edgy look by @alyciamarie, we love how the purple highlighter (try the NYX Professional Makeup Duo Chromatic Illuminating Powder in Lavender Steel) acts as a base for the sea of small star, heart and dot designs.  

Punk Rock Vibes 

E-Girl makeup can differ depending on your own personal aesthetic, but the most common staple is dramatic winged eyeliner. In this look, @rei.lilith created intricate, geometric eyeliner designs both above and below her eyes complete with gemstone accents. 

Heart Eyes

For an unexpected and edgy look, @thecemrek applied white eyeliner, on her waterline and vertically above and below the center of her eyes for a twinkling effect that contrasts the glassy black lip.
Photo: Aphelele Antoinette, @aphitenza, Design: Hannah Packer

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