6 New Makeup Products to Help You Ring in 2021 Right

January 04, 2021
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | Makeup.com by L'Oréal
 best new makeup products 2021
It’s a brand-new month, which means a new round of products is making its way onto store websites and into our makeup bags. These are the products Makeup.com’s editors can’t live without this January.

Sarah, Senior Editor

Garnier Fructis Plumping Treat Hair Mask + Watermelon Extract

I have thick hair, so I always ask my hairstylist to thin it out when I get a cut. At my most recent appointment, she got a little scissor-happy and thinned it out too much. To get some fullness back, if only temporarily, I’m reaching this mask. It’s infused with watermelon extract to help plump up and hydrate hair. I love that it only needs to be left in for 60 seconds before washing it out or can be used as a conditioner for a boost.


garnier fructis watermelon hair mask

Alanna, Asst. Managing Editor

L’Oréal Paris Skin Paradise Water-Infused Tinted Moisturizer

My combo skin has been taking me on a wild ride this winter, and I keep dealing with dry patches. This has made it especially difficult to apply my makeup, so I’ve been looking for something a little more hydrating with full coverage. Luckily, Skin Paradise landed in my mailbox just in time. This 70% water-infused formula contains aloe vera and witch hazel to keep my dry areas hydrated and my oily areas matte. 


Jason Wu Beauty Stay In Line Lip Pencil in Leave Me Alone

With wearing face masks the norm, this past year has been a challenging time for my relationship with lipstick. In 2021, I’m going to stick with lip products that are matte, transfer-proof and easy to apply. Lately, I’ve been reaching for this lip pencil by Jason Wu Beauty. It’s long lasting, smooth, creamy and precise, plus its soft pinky-brown shade suits my makeup style k. Will I be reaching for this on the daily this coming year? You bet.


loreal paris skin paradise, jason wu stay in line lip liner

Samantha, Assistant Editor

Maybelline New York Color Sensational Ultimatte Slim Lipstick

Before even swiping this onto my lips, I became instantly obsessed with the packaging. It’s a sleek, thin bullet that feels luxe (and looks great on my vanity!) even though the price is only $8.99.. It has an extremely matte finish and gives lips a blurred effect. The narrow shape makes it easy to line the lips precisely, too. My personal favorite shade is More Buff, a peach-pink color, but the lippie comes in 10 shades so you’ll definitely be able to find the perfect color to match your makeup aesthetic.


maybelline ultimatte lipstick

Jillian, Senior Social Media Editor

Sol de Janeiro Triple Brazilian Butter Hair Treatment

Sol de Janeiro’s new hair treatment has been my savior when I need to give myself some major TLC. I apply it once a week in the shower as a replacement for my conditioner, and the difference has been pretty game-changing. My frizz has been more manageable, the effects of my daily heat styling are less noticeable and my hair just feels softer in general, which is a major win because of my naturally dry texture. The formula has three different types of butter –– cupuaçu, murumuru and tucumã –– so I know I’m giving all the healthy fats to my hair to keep it moisturized and healthy. Plus, it smells seriously tropical, so I can pretend I’m on vacay when it’s really the middle of winter in NYC.


sol de janiero brazillian butter hair treatment

Genesis, Assistant Editor

Maybelline New York Smokey Gel Pencil Liner 

Admittedly, I haven’t been wearing much makeup lately but this gel eyeliner makes it so easy, it’s become a go-to. The formula is smooth, blendable and effortlessly glides onto your lids, making eyeliner application easy and fast. I love the thin packaging that includes a smudger on the opposite end for creating a smoky, smoldering look. Even on the days when I’m not doing a full face of makeup, all it takes is a couple of swipes of this liner on my outer corner to make me feel a little more put together.


maybelline smokey gel eyeliner
Visual Designer: Hannah Packer

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