Support Black Maternal Health With Carol’s Daughter’s Love Delivered Initiative

April 16, 2021
Caitlyn Martyn
By: Caitlyn Martyn | by L'Oréal
Carol’s Daughter has always been a brand built on the love between a mother and daughter — so much so that its founder Lisa Price put the connection to her mom right in the name. Now, to coincide with Black Maternal Health Week, Carol’s Daughter is expanding on the mother-daughter relationship by kicking off an initiative called Love Delivered. The brand is partnering with the Mama Glow Foundation and its founder, celebrity doula Latham Thomas, to combat the Black maternal health crisis in the United States.

The maternal mortality rate is at an all-time high, with Black people being disproportionately affected. Black mothers and birthing people are between three to four times more likely to die due to childbirth or childbirth-related causes than their white counterparts. Worse yet, 60% of these deaths are classified as preventable. 

Over the next three years, Love Delivered aims to empower, support and equip Black mothers, birthing people and babies by offering them the love, support and information they need to have a healthy pregnancy and the tools they need to thrive post-delivery. To support positive birthing experiences, Love Delivered will offer a robust outreach program, including providing doula services, training and scholarship opportunities as well as access to online resources and maternity experts for families, birth workers, partners and allies.

Birth is meant to be joyful, says Thomas. “We have the opportunity to work together to restore safety, dignity and strive towards equity in birth.” 

To learn more about becoming an advocate for Black maternal health, head to and watch the video below. 

Photographer: Chaunte Vaughn

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