OG YouTube-Famous Products That Still Live Up to the Hype

May 28, 2021
Alyssa Kaplan
By: Alyssa Kaplan | Makeup.com by L'Oréal
og-youtube-products

It’s the year 2009 and you spend hours in your room watching your favorite YouTube beauty “gurus” unbox their recent makeup purchases in their haul videos. There are certain staple products you’re seeing everyone talk about and use in their everyday makeup tutorials. The beauty community on YouTube has continued to grow and the makeup industry seems to pump out products at the speed of light, meaning that cult-favorites are often replaced by the latest makeup innovations. There are some products, however, that have stood the test of time — and we love them as much now as we did when the first crop of vloggers brought them to our attention more than a decade ago. Here, we’re sharing which OG YouTube favorite products we still adore. 


Visual Designer: Hannah Packer

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