These Makeup Products Went Viral on TikTok and They’re Totally Worth the Hype

L’Oréal Paris Fresh Wear Powder Foundation

This formula got recognized after TikTok user rocio.roses and many others swatched one swipe of it on their faces to unveil its full coverage results. Now it’s our go-to as well. It’s available in 16 shades and gives skin a natural-looking matte finish.

NYX Professional Makeup Shine Loud Pro Pigment Lip Shine

This innovative transfer-proof formula went viral after TikToker Stephanie Valentine showed herself doing a kiss test while wearing the product and the results show absolutely no color transfer.

Maybelline New York Lash Sensational Sky High Mascara

For lashes that are long, thick and enviable, try this drugstore formula. With just one coat, it dramatically lengthens and lifts the look of your lashes. Don’t believe us? Just watch Zozoroe’s transformation on TikTok.

L’Oréal Paris Voluminous Original Deep Burgundy Mascara

Originally, this mascara got a lot of love after TikToker Gabrielle Travaglia applied it to make her green eyes pop. The video has over 200,000 likes and has caused a wave of beauty lovers with varying eye colors to try the pigmented formula for an eye-brightening look.

Tower 28 Shine On Milky Jelly Glosses

According to Hayley Pham, all you need to make your lips look juicy and plump is the right lip gloss formula. Try this one, which she says makes it look like you have natural-looking lip injections. It comes in four gorgeous nude shades including soft pinks and browns.