30+ Black-Owned or Founded Makeup, Hair and Nail Brands to Support Now and Always

June 11, 2020
By: Makeup.com | Makeup.com by L'Oréal

In celebration of the Black Lives Matter movement, we gathered a list of 30 Black-owned or Black-founded beauty brands that keep inclusivity, representation and BIPOC at the forefront of their minds. From makeup to hair care and nail care, these are brands you should be supporting now and always. And don’t miss our roundup of Black-owned or founded skin-care brands on Skincare.com

Carol’s Daughter

Founded in 1993, Lisa Price started Carol’s Daughter from her kitchen in Brooklyn. Since then, it has gone on to become one of the biggest hair brands in the world. Beloved by curly-haired naturals everywhere, Carol’s Daughter makes silicone and paraben-free products designed to keep natural hair healthy. Bought by L’Oréal in 2014, Carol’s Daughter is no longer black owned but Price continues to maintain an active role in the business.

Beauty Bakerie

Founded by Cashmere Nicole in 2011, Beauty Bakerie has taken both social media and our hearts by storm. With product names that sound good enough to eat (BROWnies eyebrow gel, anyone?) and Lip Whips that won’t move no matter what you do, this beauty brand is perfect for the beauty lover who likes cute names and packaging as much as they love makeup.

Lena Lashes

If you’re lash obsessed, you should probably give Lena Lashes a try. Started by Marlene Aymone, this brand is beloved by bloggers and beauty editors alike. It has endless lash styles to suit just about everyone, and the lashbands are flexible enough to ensure comfortable all day wear. The brand also has liquid lippes in so many colors you’ll be spoiled for choice.

Juvia’s Place

While neutral, matte palettes will always have a place in our hearts, Juvia’s Place has a knack for delivering punchy, bright palettes that have amazing color payoff and staying power. You’ve probably seen these standout palettes on the ’gram with their notable, bright packaging, featuring historic African queens. The brand was founded in 2014 by Chichi Eburu, a Nigerian-born woman who saw a gap in the beauty industry for products that appreciated black women. A blogger and beauty lover fave — you won’t regret trying these beautiful palettes with packaging you won’t soon forget.

MDM Flow

Started by Florence Adepoju when she was only 22 years old, this cruelty-free, UK-born brand is a must have for anyone who can’t resist a good lipstick. The pretty gold packaging is unmistakable, and the formula is adored by beauty lovers on both sides of the pond.

Coloured Raine

Another cruelty-free gem, Coloured Raine has the neutrals beauty babes know and love, and poppy, bright colors for more daring looks. This brand has been doing its thing since 2013, when it was founded by Loraine R. Dowdy. 

The Lip Bar

If the Lip Bar looks familiar, here’s why: You might have seen the owner, Melissa Butler, on Shark Tank pitching her gluten-free and paraben-free beauty brand. Even though she didn’t walk away with funding, her brand continues to thrive. With a focus on inclusivity and packaging that is a much needed addition to any vanity, the Lip Bar is definitely a brand to add to your must-buy list. The lipsticks are also super affordable at $12 a pop, meaning you can buy two or three without breaking the bank.

Gold Label Cosmetics

With deep, flattering hues and an applicator on the lipsticks that has a cool click-pen mechanism, Gold Label Cosmetics is definitely a brand to watch. Founded by Kristen Elise Brown, the brand started with only four shades of lipstick and has since expanded to include both bullet and liquid lipsticks. 

Uoma Beauty

Founded by Nigerian-born, LA- and London-based former beauty executive Sharon Chuter, UOMA (pronounced uh-mah) Beauty exists to rewrite the rules of inclusivity and diversity within the beauty industry. Chuter is also the founder of the Pull Up or Shut Up campaign, which holds other beauty brands accountable by asking them to release the exact number of Black employees at their companies.

AJ Crimson Beauty

AJ Crimson is a self-taught celebrity makeup artist who created his own line to help women fall in love with themselves by helping them find their true beauty. “I felt like there was an absolute need to bring products to women of color that actually worked and didn’t oxidize or change,” explains Crimson. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one-size-fits-all mentality, and with Black women and women of color, my cosmetic line contains shades for women of every ethnic background and skin tone.”

Danessa Myricks Beauty

You’ve likely seen the stunning work of Danessa Myricks on your Instagram time and time again. But did you know she had her own cosmetics line? Developed with the notion that makeup is art and that the world of beauty should be inclusive of every woman, Danessa Myricks Beauty’s formulas are designed to be multifunctional while working for a broad range of skin tones. It consists of customizable colors and textures designed for both professional makeup artists and everyday consumers.


After realizing natural hair care on the market did not live up to its performance claims, Nancy Twine founded Briogeo Hair Care. "Brio" is an Italian word that means "vibrant and full of life,” representing New York City, which is where the brand was born. "Geo" is a Latin word meaning "of Earth and nature," which represents the pure, yet potent, recipes of each formula.

Dimension Nails

Stephanie Warren has an unconditional love for creativity and self-expression via painting nails, which is what led her to launch Dimension Nails. With the help of her father, she created the first-ever peel, stick and paint dimensional nail art. The brand now offers all kinds of nail products that are 100% vegan and cruelty free. 


With a love for striking lipsticks, dramatic eyes and iridescent skin, Sholayide Otugalu founded Joséphine, a super glam makeup brand that’s also vegan and cruelty-free. 

Fenty Beauty

We’re pretty sure this makeup brand doesn’t need an introduction, but just in case, Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R Foundation. The original foundation launch included 40 shades but has now expanded to 50. 

Obia Naturals

Founder Obia Ewah is a trained chemist who got sick and as a result became extremely cautious about the foods and products she allowed into her body. Obia decided to go natural and improve her health, starting with her hair. Enter Obia Natural, a pH-balanced, vegan and herbal-based natural hair-care brand that works for all hair textures and genders. 

Koyvoca Cosmetics

Koyvoca Cosmetics is a handcrafted beauty brand made for dark skin tones. From foundation to eyeshadows and highlighters, it has everything you need. 

KayLux Cosmetics

Founded by influencer and YouTuber Kaylar Will, KayLux Cosmetics offers affordable and luxurious makeup products for all kinds of beauty lovers. 

Taliah Waajid Natural Hair

Taliah Waajid began her natural hair-care start-up business at the age of 14. She has always been at the core of the natural hair movement and was the first to offer a complete line of natural, chemical-free hair-care products. The Taliah Waajid brand now offers four collections of healthy hair product lines that range from natural hair care, curly hair care, protective styling and children’s hair care. 


Gwen Jimmere is the first African American woman to hold a patent for a natural hair-care product. Naturalicious is her brand that has a mission to eliminate the frustration, time and expense experienced when styling curly, kinky, coily or coarse hair. 

Range Beauty

Alicia Scott started her career in the fashion industry, where she noticed a lack of shades of makeup available at photoshoots and on runway shows. She saw a similar lack of inclusivity in the cosmetics industry and also noticed that the ingredients used in makeup would irritate her eczema and acne. Scott decided to create one solution for both of these problems and founded Range Beauty, a makeup line that offers more diverse shades and offers skin-care benefits. 

Ace Beautè

Ace Beautè is a small, independent business that offers cruelty-free fake lashes. The company’s motto is "Beauty for All" regardless of age, sex, skin color, religion or socioeconomic status.

MakeUp by Sparkle

Celebrity makeup artist, licensed esthetician and technology specialist Sparkle Chanel founded MakeUp By Sparkle for makeup professionals and novices alike. She believes that while lipstick can’t solve all of your problems, it’s a good place to start.

Pattern Beauty

Pattern Beauty is founded by Tracee Ellis Ross and focuses on hair health and encourages each hair texture to take up as much space as it desires. The brand creates products that help support organizations and programs that empower women and people of color.

Pear Nova

Inspired by the runway’s most innovative designs, Pear Nova is a vegan, cruelty-free nail polish line that is also free of toxic ingredients and is high fashion and luxurious. Rachel James made this line so that everyone can enjoy chic manicures all the time. 

Oyin Handmade

Created in 2001 by Jamyla Bennu, Oyin is a natural and organic hair-care brand for textured and natural hair types. "Oyin" is the Yoruba word for honey, a natural humectant and amazing ingredient that is a staple in this brand. It also stands for the principles of sweetness, joy and love — elements it seeks to inspire in customers' daily acts of self-care.

Nine Three Beauty

Nine Three Beauty is a handmade beauty brand that makes pigmented and affordable products. Their products are made with no sulfates, talc or harsh preservatives and are all cruelty-free. 

The Mane Choice

After documenting her personal healthy hair-care journey on YouTube and gaining a large following, Courtney Adeleye saw a gap in the hair-care community that led her to create The Mane Choice. The natural hair company is built on the foundation of research with a goal to enhance beauty and health through science. Now you can shop several collections across hair, body and a line for babies.

Rucker Roots

Rucker Roots is a family business started by two sisters with a love for natural hair care. Their inspiration came from their mother who used vegetables from the family garden, along with oils, mayonnaise, eggs, and avocados in their hair regimen. Now, Rucker Roots creates hair care and styling products that are derived from vegetable roots, nutrients and vitamins for strong, healthy and growing hair. 

Foxie Cosmetics 

Kayla Phillips is a musician, writer, activist and founder of Foxie Cosmetics. Everything found on Foxie Cosmetics is a reflection of herself, the things she loves and wants for her own body — including vegan and cruelty-free hair products, fragrances and more. If you ask her, beauty is whatever you want it to be and doesn’t have any terms or standards. 

TPH by Taraji

Actress Taraji P. Henson founded her own hair care company to help you redefine how you care for your hair and scalp. Their products are formulated using a scalp-first approach to help create an optimal environment for healthy hair no matter the style. The products all deliver nourishment, protection, and deep cleansing solutions for every hair style, texture, and type. 

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