The Maybelline Foundation Finder Gives You a Perfect Match Without Having to Step Into a Store

June 18, 2020
By: Tembe Denton-Hurst | Makeup.com by L'Oréal
Maybelline Is Using Facial Recognition Technology to Help You Find Your Perfect Foundation Match

From matching your shade and desired coverage to your undertones, finding a foundation that’s perfect for you can be challenging. Things get even trickier when you’re shopping online — our favorite social-distancing activity. To make things simple, Maybelline New York has an easy-to-use foundation finder on its website that can help you to figure out your perfect shade, all without leaving the comfort of your home. Drugstore foundations are notoriously difficult to swatch in-store (read: harsh lighting and unopened bottles), but the Maybelline foundation matcher has facial recognition technology that takes the guesswork out of finding your shade and color match.


The foundation finder offers a personalized reading of your skin tone. All you have to do is take a selfie. You don’t have to download an app to use it either — just take a picture of yourself using your computer’s camera. The tool also allows you to pick your preferred coverage level (light, medium or full) and finish (think: dewy or matte). It will then recommend the best Maybelline face products for your needs. The foundation finder works fast (it only takes a few seconds) and offers three product options for you to choose from.

When I tried the tool, the results were impressively accurate. I opted for a light-coverage product and the tool recommended Maybelline New York Dream Fresh BB Cream in 140 Deep. My other options were Fit Me Matte and Poreless Foundation in 338 Spicy Brown and Fit Me Dewy and Smooth Foundation in 355 Coconut. You can also use the finder without uploading a selfie, which functions similarly to a quiz and uses information like skin tone range and undertones to help you determine the best fit. To use the foundation finder, head over to Maybelline’s website and try it now.