In a world where there’s a new essential makeup product dropping every minute, it can be difficult to pin down exactly which beauty buys we absolutely have to have — especially when those makeup products are affordable drugstore finds. Whether it’s an iridescent, icy highlighter or a mascara that promises long, voluminous lashes, there’s never a shortage of products to add to our wish lists. Enter beauty influencers, the makeup lovers who have swatched everything and created countless makeup looks. They could use any fancy makeup product they want (ICYMI, they generally get a lot of stuff for free), which is why their drugstore makeup picks are even more special.


See what they’re loving, ahead:


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