The Best New Eye Makeup Products of 2019

December 23, 2019
Jessica Harrington
By: Jessica Harrington | by L'Oréal
The Best New Eye Makeup Products of 2019

Did you finally find your dream mascara formula this year? What about an eyeshadow palette that has every color you could ever need inside? Or an eyebrow pencil that makes applying hair-like strokes a breeze? We know we did! 2019 came through in terms of new makeup launches, especially in the eye department. We tested a lot of items over the past 12 months, but these are by far the best new eye makeup products of 2019.

L’Oréal Paris Brilliant Eyes Liquid Eyeshadow 

Liquid eyeshadows are all the rage right now and the new ones from L’Oréal Paris did not disappoint. They come in 12 highly pigmented shades, each as dazzling as the last. 


Stila Cosmetics Suede Shade Liquid Eye Shadow

If you want a break from glitter eye makeup for a second, the new velvety-matte liquid shadows from Stila will give you the same great color payoff, without the shine. 

Lancôme Hypnôse 5-Color Eyeshadow Palette

With 12 different shade groups available, we want to collect each and every one of these new five-color shadow palettes from Lancôme. Inside each palette is a mix of shimmer and matte finishes to help you create a variety of eye looks. 



IT Cosmetics Lash Blowout Mascara

This mascara is the equivalent of a fresh blowout for your lashes. With just a few coats it delivers full, volumized lashes that still look natural. 

Maybelline New York TattooStudio Liquid Ink Eyeliner

A semi-permanent liquid liner that lasts for up to 36 hours? Yes please. This precision tip helps you create the perfect wing every time. 

L’Oréal Paris Lash Serum Solution 

Ask any beauty fanatic and she’ll tell you her lashes are one of her most-prized possessions. To help care for them, regardless of whether you have lash extensions, lifts or regularly use falsies, this conditioning serum solution is a must. 


LORAC LUX Diamond Créme Eye Shadow

Crease-free and smudge-proof are two things we require in a cream eyeshadow and the LORAC checks both of those boxes. All six ultra-pigmented metallic hues are equally stunning. 



Urban Decay Naked Honey Eyeshadow Palette

If there’s one thing we can always count on from Urban Decay, it’s the brand’s amazing eyeshadow palettes. The Naked Honey palette contains 12 new shades, ranging from matte to shimmer, for a retro glam look.

Giorgio Armani Beauty Smooth Silk Eyebrow Pencil

With big, bushy eyebrows still reigning supreme, we need all the help we can get filling ours in. This silky smooth pencil allows for natural, hair-like strokes with a promise of 12-hour wear.




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