6 Earth Day Beauty Initiatives That Make Loving the Planet Fun

April 09, 2021
Alyssa Kaplan
By: Alyssa Kaplan | Makeup.com by L'Oréal

Earth Day is the perfect day to pause and reflect on how you can play a greater role in protecting the planet, and you can begin by making changes to your beauty routine. It might sound intimidating, but we’re here to assure you that you can start small, and even minor changes can make a positive difference. There are plenty of organizations to get involved in, as well as simple makeup and skincare swaps, recycling habits and choices you can make to lead a more eco-conscious beauty lifestyle. Ahead, learn about how some of our favorite brands are working on sustainability initiatives in honor of Earth Day 2021. 

Upcycle Your Beauty Empties with Garnier

Since 2011, Garnier and Terracycle have diverted over 11.7 million beauty empties from landfills through their partnership. Together, the companies upcycle useful materials into garden beds, park benches, lumbar playgrounds and more. To get involved in the program, simply sign up online to print a free shipping label to send your products to be recycled and keep track of your personal impact. Garnier also makes additional commitments to sustainability, including its goal to have its plastic packaging be 100% recycled by 2025, empowering over 670 communities to be part of its ingredient sourcing program, and continuing its progress toward having 100% of its gases and electricity usage be carbon neutral by 2025.

Opt for Sustainable Refills With Kiehl’s

As part of Kiehl’s Future Made Better program, which aims to create a more sustainable future, the brand is now offering refillable packaging for many of its most-loved products, including the Creme de Corps lotion. This not only benefits the environment by reducing plastic and cutting down packaging by 80% for these formulas, but the refills are more price conscious, too.

Protect Butterflies With Clean Beauty Collective 

Clean Beauty Collective is partnering with earthday.org and its Protect Our Species campaign to bring awareness about the population decline of certain butterfly species. Snag the new floral fragrance, CLEAN RESERVE Lush Fleur, in its limited-edition bottle to help spread awareness about protecting these treasured pollinators and #FlutterForChange.

Support Ocean Conservation With Tower 28

Named after a real lifeguard tower between the Santa Monica Pier and Venice Beach, clean beauty brand, Tower 28, is committed to making a positive impact on ocean conservation efforts. This Earth Day, it's donating 100% of its profits to Heal the Bay, a nonprofit organization that works to clean and maintain the coastal waters in the Greater Los Angeles area.  

Make the Most of Your Candles With LAFCO

To honor Earth Day all month, LAFCO is running its #LAFCORepurposed initiative, which encourages its customers to repurpose their glass candle jars into anything from makeup brush holders to vases. For every Instagram post using the #LAFCORepurposed hashtag, the brand is donating $1 to The Canopy Project, which plants millions of trees worldwide to strengthen communities and the environment. During the month of April, LAFCO is also including spearmint seeds in all orders with the hopes of encouraging people to keep planting.

Enjoy Bathing (Sustainably) With Bathing Culture

To honor Earth Day, during the entire month of April, Bathing Culture is offering 20 percent off of their Mind and Body Wash One Gallon Refill, and the Abode and Commune Kits which make it easy for customers to reduce their carbon footprint by stocking up. The Mind and Body Wash, which is Bathing Culture’s hero product, is an organic, biodegradable, all-purpose and concentrated soap which is made using sustainably sourced ingredients. Even better, one native plant or tree is planted for every five gallons of soap made.

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