IT Cosmetics Confidence in a Foundation is Here — And It’s Available in 48 Shades

This is major: IT Cosmetics just launched its first-ever full-coverage liquid foundation, and yes, it’s just as good as you could ever imagine. Known for its beloved CC+ Creams and Tinted Moisturizers, as well as a long list of best-selling skincare products, this new product launch is a huge first for the brand.

IT Cosmetics Confidence in a Foundation is a full-coverage, longwear (we’re talking 24-hours long), weightless foundation that boasts a velvet-matte finish. It comes in 48 true-to-skin shades (well done, IT Cosmetics) and is infused with skin-care ingredients like ceramides, peptides, hydrolyzed collagen and hyaluronic acid. Like all IT Cosmetics makeup products, its oil-free formula is safe for sensitive skin and covers blemishes, redness, dark spots and other imperfections flawlessly.

You can get IT Cosmetics Confidence in a Foundation on the brand’s website for $32. While you’re there, be sure to pick up some of our other favorites like the Superhero™ Mascara, Bye Bye Pores™ Poreless Finish Airbrush Powder and the Bye Bye Under Eye Concealer (which is also available in 48 shades).

The Confidence in a Foundation joins other new and exciting product launches for IT Cosmetics, including their Confidence in a Cream Rosy Tone Moisturizer, which is a pink surface cell renewal vitality moisturizer, their Confidence in a Gel Lotion Moisturizer, a hydra-plumping skin-transforming weightless moisturizer, and their Confidence in a Neck Cream Moisturizer, a transforming and firming super cream for neck, décolleté, and chest. Hello, hydration!

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