It’s Hispanic Heritage Month! Shop These Latinx-Owned Beauty Brands
September 30, 2021
Latinx-owned beauty brands celebrate a narrative in the cosmetics industry that has been historically overlooked. These brands are here to close the gap that exists in mainstream beauty with offerings that celebrate diverse cultures. In honor of Hispanic Heritage Month, we’ve rounded some of our favorite Latin-owned beauty to shop, this month and beyond.
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Designer and cosmetics historian Gabriela Hernandez started Bésame Cosmetics in 2004. The luxe, clean beauty brand carries lipsticks, compacts and more has icons like Marilyn Monroe and your favorite Disney Princesses splashed across some of its packaging. We recommend the Fairest Red Lipstick, especially for medium and olive skin tones.
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As the woman behind many of Rihanna’s most iconic looks, Mexican-American makeup artist Lora Arellano launched Melt Cosmetics alongside her business partner Dana Bomar. Their range is fun, edgy and pays homage to her heritage with products like its Iluminción Highlighter which features a sugar skull, a prominent symbol during Día de Muertos.
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Founders Lala Romero and Natalia Durazo have long been inspired by their own experiences and iconic women from neighborhoods to create this brand that celebrates round-the-way beauty. The Thick & Thin Lip Pencil in Angel BB is an editor favorite for getting that classic chola lip trending in mainstream beauty right now.
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Created by Lulu Cordero, an Afro-Dominicana, this brand celebrates curls, coils and kinks. She conjured up tightly kept Dominican beauty secrets used by generations into products that are recognized throughout the beauty industry. Try the Forbidden Hair Mask during your next haircare day.
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Puerto Rican, Bronx-bred influencer Evelyn Lozado is making a way for herself and others in the beauty space with the launch of her aptly-named skincare brand. Our pick from her line is the Hydra Cream, a lightweight moisturizer infused with evening primrose oil and cannabis to reduce the appearance of puffiness and lessen the signs of aging.
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Sigma is widely hailed as an "it" beauty brand among influencers, but did you know its founders, Simone Xavier and Rene Xavier Filho, are a Brazilian-American couple? The brand launched with an eye for creating professional quality brushes, so it's only right we recommend its Classic Face Brush Set.
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Celebrity makeup artist and beauty influencer Angel Merino created Artist Couture to celebrate individuality through makeup artististry and mold a fearless, bold community. The brand’s Diamond Glow Powder has a light bronze base with golden shimmering pearls to make your complexion pop.
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Afro-Latina and Dominican-American sisters Mabel and Shaira Frías were inspired by the rich cultures and music of the Caribbean and Latin America, the hustle and bustle of NYC and the glamour of Los Angeles when launching Luna Magic. That richness comes across in their lash offerings like Love Armor Faux Mink Lashes.
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Portuguese and Mexican beauty innovator Rea Ann Silva changed the game when it comes to makeup application when she introduced the egg-shaped, bright pink makeup sponge to the world known as the Beautyblender. The original model now comes in a variety of sizes and colors though. We like The Original Beautyblender Makeup Sponge in Nude to hide those makeup stains.
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Food-inspired Glamlite Cosmetics was founded by a Caribbean immigrant Gisselle. She grew up in Brooklyn, NY and took her love of pizza to another level when she launched her brand with the Pizza Palette. Several foodie-themed drops later and makeup lovers can’t get enough. Right now, we’re loving the Strawberry Popsicle Lip Set.
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In 2016, Honey Baby Naturals became the first Latina-owned hair and skincare line for naturals. Former chemical engineer, Aisha Ceballos-Crump created the brand with her kids and other curly-haired folks in mind. The Mama's Magic Moringa & Honey Oil is a best-seller.
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Latina Julissa Prado was inspired to create Rizos after her ups and downs with trying to find the right products that worked for her curly hair. Her award-winning products can now be found in stores all over and online. The Refresh & Detangle Spray is a must-have for keeping curls bouncy in between washes.
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This Afro-Latina-owned indie brand was founded in 2018 by Rocio Nuñez. It offers various cruelty-free and vegan products, including glitter, face powders, eyeshadow palettes, and lip products. The Cocktail Hour Neon Cake Liner is a standout that we suggest you add to cart.
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It was only a matter of time before Jennifer Lopez dropped a beauty line as fierce as her. The Puerto Rican mogul’s skincare secrets are laid out in her skincare range that features the beloved That Jlo Glow Serum.
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Leslie (Mexican-American) and Joanna (Mexican and Puerto Rican), founders of Vive Cosmetics, are first-generation Latinas on a mission to combine their love for beauty and cultura in one place. They have a range of lippies to choose from with names that represent Latinx culture but Que Matte Liquid Lipsticks in Spanglish is our favorite.
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