15 Latinx-Owned Beauty Brands to Shop Now (Trust Us, You’ll Want Everything)
September 21, 2022
Bésame Cosmetics
Designer and cosmetics historian Gabriela Hernandez started Bésame Cosmetics in 2004. The luxe, clean beauty brand carries lipsticks, compacts, fragrance and more inspired by Old Hollywood style icons. We recommend the Fairest Red Lipstick, especially for medium and olive skin tones.
Melt Cosmetics
Mexican-American makeup artist Lora Arellano launched Melt Cosmetics alongside her business partner Dana Bomar. Their range is fun, edgy and filled with products that deliver an impressive color payoff. Case in point: the brand’s liquid lipsticks and range of shimmery liquid highlighters.
Glamlite
Food-inspired Glamlite Cosmetics was founded by a Caribbean immigrant Gisselle. She grew up in Brooklyn, New York and took her love of pizza to another level when she launched her brand with the Pizza Palette. Several foodie-themed drops later and makeup lovers can’t get enough. Right now, we’re loving the Ice Cream Dream Palette.
Bomba Curls
Created by Lulu Cordero, an Afro-Dominicana, this brand celebrates curls, coils and kinks. She conjured up tightly-kept Dominican beauty secrets used by generations into products that are recognized throughout the beauty industry. Try the Forbidden Hair Mask during your next hair-care day.
Better Not Younger
Founder and CEO of Better Not Younger, Sonsoles Gonzalez, started her hair-care brand in an effort to create effective products that addressed the needs of aging hair and to change the narrative surrounding the aging process. The name of the brand, which offers a wide variety of hair and scalp products, speaks for itself. We’re currently eyeing the Hair Densifying Scalp Serum and Gentle Scalp Massaging Applicator, which work together to help thinning hair appear thicker and to soothe distressed scalps.
Sigma Beauty
Sigma is widely hailed as an It beauty brand among influencers, but did you know its founders, Simone Xavier and Rene Xavier Filho, are a Brazilian-American couple? The brand launched with an eye for creating professional quality brushes, so it's only right we recommend its Classic Face Brush Set.
Artist Couture
Celebrity makeup artist and beauty influencer Angel Merino created Artist Couture to celebrate individuality through makeup artististry. The brand’s Diamond Glow Powder has a light bronze base with golden shimmering pearls to make your complexion pop.
Luna Magic Beauty
Afro-Latina and Dominican-American sisters Mabel and Shaira Frías were inspired by the rich cultures and music of the Caribbean and Latin America, the hustle and bustle of NYC and the glamour of Los Angeles when launching Luna Magic. That richness comes across in their lash offerings like Love Armor Faux Mink Lashes.
Beautyblender
Portuguese and Mexican beauty innovator Rea Ann Silva changed the game when it comes to makeup application when she introduced the world to the bright pink, egg-shaped makeup sponge known as the Beautyblender. The original model now comes in a variety of sizes and colors though. We like The Original Beautyblender Makeup Sponge in Nude to hide those makeup stains.
Rare Beauty
If you’re an avid #BeautyTok follower, you’re likely familiar with Rare Beauty’s famous Soft Pinch Liquid Blush. (The color payoff is beyond impressive.) This celeb-founded brand is a must-try if you’re looking for minimalist makeup staples that’ll help you create the perfect five-minute routine.
Honey Baby Naturals
In 2016, Honey Baby Naturals became the first Latina-owned hair and skincare line for naturals. Former chemical engineer, Aisha Ceballos-Crump created the brand with her kids and other curly-haired folks in mind. The Mama's Magic Moringa & Honey Oil is a best-seller.
Rizos Curls
Latina Julissa Prado was inspired to create Rizos after her ups and downs with trying to find the right products that worked for her curly hair. Her award-winning products can now be found in stores all over and online. The Refresh & Detangle Spray is a must-have for keeping curls bouncy in between washes.
Midas Cosmetics
This Afro-Latina-owned indie brand was founded in 2018 by Rocio Nuñez. It offers various cruelty-free and vegan products, including glitter, face powders, eyeshadow palettes and lip products. The Cocktail Hour Neon Cake Liner is a standout that we suggest you add to cart.
JLo Beauty
It was only a matter of time before this celeb dropped a beauty line as fierce as her. The Puerto Rican mogul’s skincare secrets are laid out in her skincare range that features the beloved That Jlo Glow Serum.
Vive Cosmetics
Leslie (Mexican-American) and Joanna (Mexican and Puerto Rican), founders of Vive Cosmetics, are first-generation Latinas on a mission to combine their love for beauty and cultura in one place. They have a range of lippies with names that represent Latinx culture to choose from, but the Que Matte Liquid Lipstick in Spanglish is one of our favorites.Read more
