The Best Face Makeup Launches of 2019

December 13, 2019
Jessica Harrington
By: Jessica Harrington | by L'Oréal
The Best Face Makeup Launches of 2019

It’s been a good year in the world of new makeup. From highlighters that shine brighter than diamonds to primers that rival the power of super glue when it comes to keeping your makeup in place, 2019 sure did deliver in the face department. Just in case you missed one of the all-star launches in real time, have no fear, we rounded up the best face makeup products of the year ahead. 

IT Cosmetics Your Skin But Better Oil-Free Makeup Primer

When it comes to pore blurring and staying power, this primer has you covered. Not only does it hold your beat in place for hours, but with continued use, it helps transform your complexion and refine the look of pores.


Lancôme Blush Subtil 

Rose cheeks and a natural flush was on trend for, well, pretty much all of 2019. To accomplish it, we were reaching for the silky powder Blush Subtil from Lancôme on repeat. With moisture-balancing ingredients in the formula, it feels comfortable on your skin and doesn’t look cakey.


Giorgio Armani Luminous Silk Hydrating Primer

For radiance that is unmatched, the Luminous Silk Hydrating Primer is a must. It simultaneously hydrates your skin while blurring imperfections and creating a smooth base for your makeup application. In other words, it’s our dream primer. 


Urban Decay Stay Naked Liquid Foundation

We still can’t get enough of that second-skin foundation look, and thanks to the Urban Decay Stay Naked Liquid Foundation it got a whole lot easier. This weightless, medium-coverage liquid foundation gives your skin a true and natural matte finish. What more could you need?


L’Oréal Paris Summer Belle Makeup Bronze Please!

The beauty world collectively shook when L’Oréal Paris dropped this matte dream of a bronzer. It has the perfect amount of pigment to deliver an all-day, naturally sun-kissed glow. 



Maybelline New York SuperStay Concealer Long Lasting Under-Eye Concealer

With the brand’s cult-favorite Instant Age Rewind Concealer holding the spot of #1 in the world for what feels like forever, it’s no surprise that the new Maybelline New York SuperStay Concealer Long Lasting Under-Eye Concealer is such a huge success. Our editors are obsessed.


Dermablend Poresaver Matte Makeup Primer

Even the oiliest complexion is no match for this new instant mattifying and pore-minimizing primer. It has the same long-wear ability that we love from the brand’s OG Jelly Grip Primer (24-hours, to be exact) but now with a new matte finish. 


NYX Professional Makeup Born To Glow Naturally Radiant Foundation

It may be new but it’s already a best-seller on You’ll love it for its ability to give your skin a smooth, natural glow with its buildable, medium coverage. With 45 shades in its range, we’re sure you’ll be able to find your true match. 


Kevyn Aucoin Glass Glow Face an Body Gloss

It takes all of our self restraint not to cover our entire body in this glossy highlighter. It’s that good. It gives your skin a seemingly transparent, glass-like shine and is suitable for both face and body.  


Kosas Velvet Melon Cream Blush

This luminous blush and highlighter duo is a makeup bag must-have for travel and otherwise. Its ultra-soft formula blends seamlessly, and with eight cream and six powder shades available, there’s a combo for everyone. 



Lune and Aster RealGlow Skin Tint 

With light-diffusing abilities and a hydrating, sheer formula, what’s not to love about this new skin tint? It’s the perfect solution for no-makeup looks and anyone who hates the feel of heavy foundation.


Stila Heaven's Hue Highlighter 

Shine brighter than a star with a little help from the Heaven’s Hue Highlighter from Stila. Use it on your cheekbones, the bridge of your nose or all over your face for instant radiance (because who doesn’t want that?).


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