Must-Try Products From 15 BIPOC Beauty Brands

January 24, 2022
Alyssa Kaplan
By: Alyssa Kaplan | Makeup.com by L'Oréal
bipoc-owned-brands

It’s no secret that the beauty industry has long catered to a specific demographic. And while the conversation around beauty standards and democratizing products is shifting in a positive direction, a continuous celebration of diversity is necessary to continue making progress. The truth is, BIPOC-owned beauty brands have shifted the industry in incredible ways 一 from innovative formulations to more inclusive shade ranges, their mark on the beauty space has been powerful. Ahead, we’re sharing 15 of our favorite BIPOC-owned brands 一 many of which are run by female beauty bosses. From invigorating fragrances to cream blushes, a volumizing mascara and more, be prepared to make room in your makeup collection for these favorites. 

Design: Juliana Campisi

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