Must-Try Products From 15 BIPOC Beauty Brands
January 24, 2022It’s no secret that the beauty industry has long catered to a specific demographic. And while the conversation around beauty standards and democratizing products is shifting in a positive direction, a continuous celebration of diversity is necessary to continue making progress. The truth is, BIPOC-owned beauty brands have shifted the industry in incredible ways 一 from innovative formulations to more inclusive shade ranges, their mark on the beauty space has been powerful. Ahead, we’re sharing 15 of our favorite BIPOC-owned brands 一 many of which are run by female beauty bosses. From invigorating fragrances to cream blushes, a volumizing mascara and more, be prepared to make room in your makeup collection for these favorites.
Danessa Myricks Beauty
Known for innovative multi-use products, this makeup artist-founded brand created magic with Colorfix. The little tubes of creamy, liquid pigments come in shimmering, foiled, matte and glossy finishes and an extensive range of colors. They can be used on any area of the face and once applied, they don’t budge.Pat McGrath Labs
We’ll bet that you’re familiar with the brand's iconic (and very pricey) eyeshadow palettes, but the Skin Fetish: Sublime Perfection Blurring Under-Eye Powder is a hidden gem. Formulated specifically for the under-eye area, it’s extremely lightweight and blurs the area like most setting powders could only hope to.LYS Beauty
The first ever Black-owned, clean brand at Sephora absolutely knocked it out of the park with the Triple Fix Serum Foundation. The liquidy, serum-like formula blends into the skin with minimal effort, and it has a radiant finish that doesn’t get greasy looking throughout the day.Briogeo
If you’re a fan of the brand’s popular deep conditioning mask and your hair is in need of even more repair, give the new Don’t Despair, Repair™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment a go. It’s formulated with rice water protein for its strengthening benefits, and it works on all hair types to improve the look and feel of the hair.EM Cosmetics
Choosing one product to recommend from this brand is no easy feat, but the So Soft Multi Faceplay Bronze + Sculpt is unbeatable when it comes to cream bronzing and contouring products. The formula is richly pigmented and incredibly creamy making it blend into the skin like butter, and the undertones of the shades create an authentic-looking bronze and sculpt.Phytosurgence
If you love wearing cream eyeshadow but you find that it creases or isn’t long lasting, you must try the Flash Florescence Cream Shadows. The formula comes in a variety of shades, and once blended onto the eyelids, it remains in perfect condition until you’re ready to remove it.Patrick Ta Beauty
It’s easy to understand why the Major Beauty Headlines Double-Take Cream & Powder Blush has sold out several times. The cream and powder duos come in stunning shades 一 and both formulas are easy to blend, longwearing and perfect for adding a pop of color and definition to the cheeks.
Tower 28 Beauty
The ShineOn Lip Jelly didn’t go viral on TikTok for nothing. The jelly-like gloss comes in both nude and ultra-bright hues, and the formulation is easily one of the shiniest, most comfortable lip glosses on the market.
SKYLAR
If you’re new to the brand, start out with their Pink Canyon Eau De Parfum. With notes of juicy grapefruit, pink salt, cedar and musk, it’s an addictive bright fragrance with the perfect balance of fruitiness and freshness.Ellis Brooklyn
You can’t go wrong with any of their fragrances, but the SUPER AMBER Eau De Parfum is perfect if you’re looking for a warm fragrance that isn’t heavy or overpowering. It has notes of
amber, vanilla, cedarwood and musk which create a well-balanced scent that’s warm and addictive.
Artist Couture
You probably already have a neutral eyeshadow palette (or ten) in your makeup collection, but the Supreme Nudes Palette is special. It’s made up of 12 matte and shimmery shades in neutral tones with extremely unique undertones that are flattering on a wide range of complexions.