11 New Makeup Products to Shop This February

February 01, 2022
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | Makeup.com by L'Oréal
L’Oréal Paris Glow Paradise Lip and Cheek Tint, NYX Professional Makeup Epic Smoke Eyeliner, L’Oréal Paris EverPure Glossing Shampoo
It’s a brand new month, which means that new products are making their way onto store websites and shelves and into our makeup bags. These are the products Makeup.com’s editors can’t live without this February.

Alanna, Assistant Managing Editor

L’Oréal Paris Glow Paradise Lip and Cheek Tint

Glowy blush is a must-have for my makeup routine when my skin is looking dry, and I’ve been loving this ultra-lightweight formula. It comes in six radiant shades, is easy to blend over foundation or tinted moisturizer, and instantly brightens my skin with a natural flush of color. Everlasting Coral is my favorite — it’s the perfect orange-undertoned pink.


Sol de Janeiro Brazilian Glossy Nourishing Hair Oil

Winter hair static is pretty much the bane of my beauty existence when the temps turn cold, so I’ve been relying on this super nourishing hair oil to fight the frizz! It has a combination of patauá oil, buriti fruit oil and pequi oil to help revive dry hair and maintain moisture levels. My split ends have been nearly non-existent thanks to this stuff!


sol de janeiro hair oil, loreal paradise lip and cheek tint

Jaz, Senior Editor

NYX Professional Makeup Epic Smoke Eyeliner

This one-and-done smokey eyeliner stick is the secret to nailing a diffused liner that’s perfect for everyday wear. Press down slightly harder when applying and you’ll get a shaper, more pigmented stroke. I was impressed with its staying power, which is unlike any product I’ve used to get the look. I can’t wait to get my hands on all 12 bold shades.


nyx professional makeup epic smoke liner

Ariel, Associate Editor

L'Oréal Paris Voluminous Lash Paradise Washable Mascara

I’ve been using the original Lash Paradise for years, so I couldn’t wait to try out the new, more conditioning formula, infused with floral oil to make lashes appear softer. I’m happy to report that once I swiped this on, my lashes looked just as inky and dramatic as they did with the OG formula, with zero crunchiness or flakes. Consider this a (semi) new staple in my makeup bag. 


Pixi+ Hello Kitty Lip Tone

I’m obsessed with all things Hello Kitty, so when I saw this product, I knew I had to have it. The formula moisturizes like a balm, thanks to a combo of rosehip seed oil and mango butter, but has the color and shine of a gloss. It’s pH-reactive, so it leaves a different flush of pink on everybody — mine is a vibrant rose. The scent is as cheerful as the packaging — it smells like energizing grapefruit!


loreal paris lash paradise, pixi hello kitty

Mary, Associate Editor

Maybelline New York The Colossal Curl Bounce Mascara

My eyelashes are extremely long and voluminous, but the one thing they lack is natural curl. Finding a mascara that provides extra lift is really all I need to take my lashes to the next level — which is exactly what this one does. The uniquely curved Curl ’N’ Bounce brush scoops and separates every lashes while Memory Curl formula adds major volume and locks the lift in place for up to 24 hours — no lash curler required.   


VIRTUE Split End Serum 

A goal of mine this year is to take better care of my hair — that means masking once a week, laying low on hot tools and using treatments to keep it soft, healthy and strong. After every wash I run a quarter sized dollop of this serum through my ends. Made with a patented keratin protein, it works to bind and repair damaged areas (hello, split ends) and helps hair become stronger and more resilient. I’ve only been using it for about a month, and I’ve received so many compliments on how long and healthy my hair looks.


maybelline curl bounce mascara, virtue hair treatment

Caitlyn, Assistant Editor

IT Cosmetics Superhero No-Tug Retractable Eyeliner

Every time I need an eyeliner sharpener, I can never find one – even though it feels like I just bought a new one. To avoid this predicament from continuing, I’ve decided to ditch my traditional eyeliner pencils and rely on these mechanical eyeliner pencils instead. They’re just as effective in helping me achieve my usual wing and do so without tugging at my super delicate eye area or requiring a sharpener at all times. I love that I can just toss it in my bag and trust that it’s ready to use whenever I need it, no extra tools necessary. 


Nudestix Nudies Blush in Moodie Blu

Like all noteworthy makeup products, I saw this dark purple blush on TikTok. While the high drama cream blush might feel like a bold departure from the rosy, pink-y hues I’m used to, I fell in love with it. The formula applies smoothly, and, because it’s a bit darker than my usual blush, it imparts a certain dimension to my cheekbones that I haven’t seen before. A little goes a long way (read: too much might make you look bruised, depending on your skin tone), but if you’re looking to try something new, this has your name all over it.
nudestix blush, it cosmetics eyeliner

Alyssa, Assistant Editor

L’Oréal Paris EverPure Glossing Shampoo & EverPure Glossing Conditioner

I’m constantly changing up my hair care routine in the hopes of finding products that work well with my ultra-greasy hair 一 and I’ve been absolutely loving this duo. The shampoo is the perfect hybrid between creamy and lightweight, and the conditioner is rich without weighing down my hair. When used together, I’ve found that my hair looks and feels incredibly smooth. 


Charlotte Tilbury Charlotte’s Beautiful Skin Foundation 

When it comes to foundation, I always prefer something that has medium coverage and a natural finish with a hint of luminosity 一 and this foundation is exactly that. It blends into the skin with ease, evens out my complexion without looking or feeling heavy, and lasts well throughout the day.


charlotte tilbury foundation, loreal paris glossing shampoo
Design: Juliana Campisi

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