Your Ultimate Guide to the Best Amazon Prime Day Beauty Deals

October 13, 2020 logo
By: | by L'Oréal

Amazon Prime Day is finally here, and we don’t know about you, but we’re ready to shop. With deep discounts available to Prime Members, now is the perfect time to stock up on all of your beauty faves and try some new products from brands like Maybelline New York and Matrix. 

With so many great beauty deals to be had from now until October 14 on Amazon, it can be overwhelming to know where to start. That’s why we’re helping you narrow the playing field with a list of hair and makeup brands to check out — and what we’d buy from each below. For our guide to Amazon Prime Day skin-care deals, click here

Maybelline New York

Maybelline New York is offering a long list of products for less than $9, so you can replenish your makeup stash without breaking the bank. We have our eyes on the brand’s Color Strike Cream-to-Powder Eyeshadow Pens (select shades are 20% off), Banana Powder (20% off) and Super Stay Matte Ink Liquid Lipsticks (25% off). 


Add the brand’s Nutrisse Ultra Color Nourishing Color Creme to cart at 30% off to refresh your hair color for fall. Garnier is also taking 30% off nourishing hair products like the Honey Treasures Repairing Hair Mask.

Color Wow

All of the brand’s must-have essentials — including the Color Security Shampoo and EXTRA Mist-ical Shine Spray — are 30% off during the online event. 


Revamp your makeup brush collection on the cheap thanks to Ecotools, which is offering its Start the Day Beautifully Brush Kit at 20%.


Matrix is slashing the price of shampoo and conditioner duos like the Total Results Brass Off Shampoo and Conditioner by 35% during Amazon Prime Day, in addition to the Total Results Miracle Creator Multi-Tasking Hair Treatment.

L’Oréal Paris 

L’Oréal Paris is offering 20% off best-selling makeup and hair-care products this Amazon Prime Day. We’ll be ready to click “add to cart” on the Voluminous Lash Paradise Mascara, True Match Eye Cream in a Concealer and EverPure Moisture Sulfate-Free Shampoo & Conditioner.


Repair all of that summer hair damage with Biolage favorites like the Advanced Keratindose Pro-Keratin Renewal Spray and HydraSource Conditioning Balm, which will be 35% off during the 48-hour sale. 


Consider your makeup set for life (or at least for a long time) with the brand’s Amazon-exclusive Setting Powder Kit that contains full- and travel-size jars for 30% off. Prime Members can also take 30% off the Flawless Creator Foundation and the Leg & Body Makeup.


Cool-girl hair brand R+Co is taking 30% off all products for prime members. Try the Death Valley Dry Shampoo, a volumizing, oil-absorbing formula. 

Sigma Beauty

If you're going to stock up on makeup brushes (25% off from the brand), don't forget to add some brush cleaning supplies to your cart as well. The SigMagic portable brush washing tool, now 35% off, makes it easy. Sigma is also offering 30% off makeup for the sale.


With an eos lip balm — or a few! — in your stash, you can say goodbye to chapped lips this fall. Select products, like the Super Soft Shea Lip Balm, are 20% off on Amazon through October 19.

Photo: Alanna Martine Kilkeary

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