17 Can’t-Miss Amazon Prime Day Sales to Shop This Year

July 11, 2023
Jordan Julian
By: Jordan Julian | Makeup.com by L'Oréal
L’Oréal Paris True Match Lumi Glotion, NYX Professional Makeup Butter Gloss and Matrix Total Results So Silver Shampoo on a pink, purple and yellow graphic background

When it comes to shopping for beauty products, we can never resist a good sale. Amazon Prime Day offers major discounts on all the hair, makeup and fragrance goodies we love, from salon-quality hair-care products to everyday makeup go-tos like lip gloss, mascara and eyeliner. Take a peek below to discover the best beauty deals to shop on Prime Day this year. 

For the best deals on skincare products, check out our Prime Day roundup on skincare.com!

The Best Beauty Deals to Shop on Prime Day

L'Oréal Paris

Shop up to 30% off bestselling L'Oréal Paris skin, hair and makeup products, including the TikTok-viral L’Oréal Paris True Match Lumi Glotion and the Voluminous Lash Paradise Mascara. For hair care, we love the EverPure Bond Strengthening System, which consists of a repairing shampoo and conditioner.

L’Oréal Paris True Match Lumi Glotion

Maybelline New York

Now is the time to snag some Maybelline New York makeup essentials, available to shop at 15% off select products. In the market for a new lipstick? Check out the Super Stay Vinyl Ink Liquid Longwear Lip Color Bundles.

NYX Professional Makeup

Take 15 to 20% off a select assortment of NYX Professional Makeup’s best-selling products, including the brand’s Butter Gloss Pack in versatile pink and nude shades, and the Matte Setting Spray, which will lock in your makeup all day. 

NYX Professional Makeup Butter Gloss Pack


Skin prep is key to proper makeup application. To get your complexion fresh and glowing before you start your makeup routine, we recommend the Thayers Alcohol-Free Toners, which are 15 to 20% off for Prime Day. There are options for every skin type and skincare concern, such as the Hydrating Milky Toner With Snow Mushroom and Hyaluronic Acid for dry skin. 


Revitalize your hair care routine with Matrix products up to 31% off. Favorites of ours include the Total Results So Silver Shampoo and Conditioner, which are must-haves for canceling out brassy tones in blonde hair.
Matrix Total Results So Silver Shampoo


Upgrade your at-home manicure set-up with Essie’s beautiful polish shades and nail care products, on sale for up to 15% off. We personally can’t live without the Apricot Nail and Cuticle Oil Set


Score 30% off cult-favorite, salon-quality hair products from Redken this Prime Day. Do you struggle with dry, brittle hair? You’ll love the All Soft Shampoo and Conditioner. Another fave is the Acidic Bonding Concentrate Treatment, a strengthening, nourishing treatment for damaged or color-treated hair.
Redken Acidic Bonding Concentrate Treatment

IT Cosmetics

We’re obsessed with the skincare-infused makeup products from IT Cosmetics, and Prime Day is the perfect opportunity for you to try them out at a discounted price. Our favorite pick is the Your Skin But Better CC+ Cream Illumination, a foundation-serum hybrid with a radiant finish.

Urban Decay

Stock up on eye makeup staples from Urban Decay this Prime Day. The Naked Heat Palette and Naked Reloaded Palette feature all of the stunning eyeshadow shades you need to help you create the eye makeup looks of your dreams.

Urban Decay Naked Reloaded Palette

Ralph Lauren Fragrance

Take advantage of Prime Day to splurge on designer cologne from Ralph Lauren Fragrance for yourself or the man in your life. Polo Blue Eau de Toilette is a fresh, summery fragrance with subtle notes of citrus and sage. 


You won’t want to miss the chance to shop Lancôme’s luxury makeup products at a discounted price. Add the brand’s iconic Lash Idôle Lifting & Volumizing Mascara to your cart for your longest, fluffiest lashes. 
Lancôme Lash Idôle Mascara

Hi Beautiful You

Shop Hi Beautiful You’s makeup and skincare offerings at 25% off on July 12 and July 13. For a customizable mascara option that can work for any occasion, check out the buildable Be You Mascara.

Sol de Janeiro

We’re obsessed with Sol de Janeiro’s yummy, beachy perfume mists, on sale in honor of Prime Day. They’re available in warm, sunshine-soaked scents like Brazilian Jasmine and Pink Dragonfruit.

Miribel Naturals

Got curly hair? You’ll love the vegan hair-care products for curls from Miribel Naturals, such as the shea-butter- and jojoba-oil-infused Dreamy Hair Cream

Miribel Naturals Dreamy Hair Cream

Le Mini Macaron

DIY a salon-quality gel mani at home with the amazing nail products from Le Mini Macaron. This Prime Day, you can take 20% off the brand’s Mini Gel Manicure Kits and Maxi Gel Manicure Kits. The sets come with everything you need for a flawless mani.


Prime Day is the perfect opportunity to invest in professional-quality styling tools like the ones offered by MOROCCANOIL, marked down 30%. The Smooth Style Ceramic Heated Brush makes it easier than ever to get a sleek fresh-from-the-salon blowout.

Julep Beauty

Level up your eye makeup game with the Julep Beauty Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Sticks while they’re on sale for Prime Day. These multitasking makeup sticks come in 34 gorgeous shades with matte and shimmery finishes.  

Julep Beauty Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Sticks
Design: Juliana Campisi

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