IT Cosmetics Just Launched a Pillow Lips Solid Serum Gloss on QVC

October 12, 2020
Genesis Rivas
By: Genesis Rivas | by L'Oréal
While lip gloss will forever be my favorite lip product, I often stick to a lip balm in the winter to keep dryness at bay and my lips feeling smooth and moisturized. And while it definitely helps, I miss the high-shine finish and color variety that I get from a gloss. Luckily, IT Cosmetics just launched the Pillow Lips Solid Serum Gloss on QVC, which is the answer to all of my prayers. It’s a lip gloss formulated with skin-loving ingredients so that my lips can get the care that they need without sacrificing the pigment and texture that I love. To learn more about the multi-tasking lippie, keep reading.

If the Pillow Lips name sounds familiar, it may be because earlier in the year, IT Cosmetics launched the Pillow Lips Lipstick, which comes in both cream and matte finishes, and is infused with collagen to deliver fuller-looking lips. Now, the brand is expanding its skin-care-meets-makeup lip products with the new Pillow Lips Solid Serum. It’s a five-in-one tinted lip gloss that’s formulated with hydrating hyaluronic acid, collagen and a moisturizing tri-oil complex. It delivers the care of lip balm, including up to four hours of hydration, and the look of revitalized lips but still offers instant shine and a flush of color just like a lip gloss. The formula works well for all lip concerns, including dryness and aging because it doesn’t settle into any flakes, fine lines or wrinkles. It’s available in eight universally flattering shades with buildable coverage. My favorite shades are Humble, which is my perfect every day nude, and Moment, a beautiful brick red. 

You can get first dibs on this tinted lip gloss-meets-balm today by going to It retails for $24. It will then be available on on November 11, 2020, and other retailers like Ulta and Sephora on December 11, 2020.
Design: Hannah Packer

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