How to Get Free Makeup on Your Birthday

August 10, 2020
Marisa Petrarca
By: Marisa Petrarca | by L'Oréal
10 Brands That Want to Give You Free Makeup on Your Birthday

On top of receiving gifts from family and friends on your birthday, what’s better than having freebies roll in from some of your favorite beauty brands, too? While you’ve probably heard or experienced freebies in one way or another before, (yup — samples from your favorite restaurant counts), you may not have come across a list of brands and stores that will give you free makeup on your birthday, just for signing up for an email.

Just like we’ll encourage you to use student discounts and help you figure out when you should (or shouldn’t) spend big bucks on products, we’re also here to inspire you to take advantage of all the free beauty products the world has to offer. Whether your birthday is next week or six months away, we recommend you treat yourself in advance so you can stock up on some extra beauty essentials. Pro tip: Bookmark this page now so you know exactly who owes you a coupon code or a full-size surprise when your birthday rolls around.

Urban Decay

Start by becoming a (free) member of UD Beauty Junkies, and receive a 15% coupon that you can redeem on your birthday through the end of the month. 

Winky Lux

Register with your birthday and email on the Winky Lux website, and the brand will send you a code for a free gift on your big day. Plus, you can get free birthday cake lip gloss with any purchase on your birthday month.

NYX Professional Makeup

Become a free member of the NYX Professional Makeup Makeup Crew and receive $5 off of your purchase during your birthday month.

Carol’s Daughter

Create an account on the Carol’s Daughter website and you will receive a full-size product on your special day. 


Sephora Beauty Insiders get to choose between a Milk Makeup, Sol de Janeiro or Briogeo mini set while supplies last. If your birthday was during store closures due to COVID-19, you have an extra 30 days to pick up your birthday gift in-store. 

Ulta Beauty

Ulta Rewards Members of all levels receive a free birthday gift that’s redeemable in stores, while Diamond and Platinum Members receive an extra $10-off coupon.

hands holding eyeshadow palette

YSL Beauty

After signing up to become a member, receive a personalized birthday gift of a full-size product.


Kiehl’s Rewards Members enjoy a complimentary full-size Lip Balm #1 or travel-sized item of your choice with any purchase during your birthday month.


Lancôme Elite Rewards Members of all levels receive a surprise gift on their birthday.

L'Oréal Paris

Sign up to get Worth It Rewards Members with L’Oreal Paris and get a free gift on your birthday. 

Photo: Chaunte Vaughn

Read more

Back to top