The Best Tips & Tricks from Korean Beauty

By now, we KNOW you’ve heard about the astronomical Korean beauty (or K-beauty) trend sweeping the beauty world. At the very least, you’ve seen the packs of sheet masks and cushion compacts at your local beauty supply, right? Well, if you didn’t know, this phenomenon from the East is alive and ticking and seemingly here to stay. The multiple-step routine that utilizes natural ingredients and formulas promotes a brighter and more youthful complexion — and beauty-lovers are all about it. “People are realizing that Korean beauty, in general, is extremely advanced,” says Korean beauty expert and blogger Morgan of The Beauty Breakdown. “Most Korean women really prioritize their skin and think with the idea that skin is first, makeup is second. I think more people are taking note of this and trying to do the same with their skin!”

And this craze isn’t reserved to just skin care, Korean beauty encompasses makeup as well. It continues to be an area we turn to for inspiration—from popsicle-stained lips to dewy skin, we just can’t get enough. But in spite of the trend’s popularity, Korean beauty products can be hard to find. Luckily, local retailers are meeting the demand with new, innovative products that deliver amazing results.

We tapped some K-beauty pros for our latest Editor’s Picks gallery, which highlights some of their best tips along with product recommendations. Continue reading to learn how to incorporate K-beauty techniques into your daily routine.

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