Finding your signature scent is a journey — and one worth investing in. Do you want something light and floral or maybe a more intense, warm aroma with notes of vanilla? Whatever scent profile you’re drawn to, a great place to start looking is at Ulta Beauty. You may not think to search for perfumes here, but the beauty superstore has hundreds of options. To give you a good starting point, our editors shared their favorite scents that you can find at Ulta Beauty — from fresh, modern perfumes to surprisingly complex ones that will make bypassers say “wow.”
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