Our Favorite Women-Owned Indie Makeup Brands

March 08, 2022
Jazmine A. Ortiz
By: Jazmine A. Ortiz | Makeup.com by L'Oréal
Women-Owned Indie Makeup Brands
Happy Women’s History Month! Women make history every day, but these women-founded makeup brands are making waves in the beauty industry worthy of some extra praise. Below find six indie brands created by girl bosses who have launched game-changing products that we’re obsessed with.

Glisten Cosmetics

E-girls single-handedly put this U.K. brand founded by Natalie Chapple on the map. If you’re looking to create bold, colorful graphic liner looks, we suggest you stock up on this brand’s wet liners that come in dozens of shades. We like the Glisten Cosmetics Wet Liner Pastel Bundle for spring.

Tower 28

Tower 28 Beauty's founder, Amy Liu, set out to create a makeup brand specifically for sensitive skin — and she did just that. It's currently the only makeup brand that’s approved by the National Eczema Association’s ingredient guidelines, plus it’s 100% clean and vegan. Tower 28’s formulas aren’t only gentle, they’ve gained critical acclaim thanks to products like the Tower 28 BeachPlease Tinted Lip + Cheek Balm that have landed them a place on Sephora shelves and spots in trending TikTok videos.


Leila Kashani created Alleyoop to make women's beauty routines more efficient. Consider the Alleyoop Pen Pal 4-in-1 Touchup Pen: It holds an eyeliner, lip liner, highlighter and brow pencil, not to mention its design gives us all the grade school nostalgia.

Juvia's Place

Juvia’s Place is known for its pigmented eyeshadow palettes adorned with images of beautiful African queens — true to founder Chichi Eburu’s vision to create a beauty line that celebrates the beauty of African culture. The Juvia’s Place The Nubian 2 Eyeshadow Palette is a best-seller and definitely worth a try if you’re wanting to check out the brand.

Cheekbone Beauty

Cheekbone is Indigenous-owned and founded in Canada. Jennifer Harper created the brand on the backbone of high-quality, cruelty-free beauty products that create a space for Indigenous youth to feel represented. Its Cheekbone Sustain Lipstick is a winner in our book.

Freck Beauty

Remi launched Freck Beauty in 2017 with the first freckle cosmetic, and faux freckles have never been the same — mostly because the Freck Beauty Freck OG makes them look so natural. Freck Beauty has since expanded its makeup offerings and each product continues to live up to the hype.

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