8 Essential NYX Products to Add to Your Stash, Like Yesterday

April 02, 2020
By: Alanna Martine Kilkeary | Makeup.com by L'Oréal
7 Essential NYX Products to Add to Your Makeup Stash, Like Yesterday
Founded in 1999, NYX Professional Makeup changed the makeup game when it was introduced in local drugstores a little over a decade ago. Before NYX, the line between drugstore, counter and luxury makeup was clear. After? We learned that quality makeup doesn’t have to break the bank. With some help from innovative social media marketing — NYX was among the first brands to send makeup to bloggers and has carved out a not-so-small following of 14.2M followers on Instagram — the brand has emerged as not just a drugstore favorite, but as a makeup lover’s must-use.You’ve probably tried at least one of the brand’s products, but our editors put together an NYX starter kit to make sure you don't miss any essential buys.
nyx makeup
Photo: Chaunte Vaughn

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