This IT Cosmetics Flower-Shaped Brush Is Prettier Than a Bouquet

May 05, 2021
Caitlyn Martyn
By: Caitlyn Martyn | by L'Oréal

The phrase April showers bring May flowers typically refers to flowers in bloom, but this year it can also be applied to makeup brushes. You heard us right, the new IT Cosmetics for ULTA Beauty Limited Edition Flawless Flower Powder Brush has a unique flower-shaped brush head that’s designed to pick up the perfect amount of powder for a flawless finish. It’s also the most beautiful addition to just about any vanity or makeup bag. 

Whether paired with a loose powder, like the IT Cosmetics Bye Bye Pores Poreless Finish Loose Setting Powder, or a pressed powder, like the IT Cosmetics Bye Bye Pores Pressed Translucent Setting Powder, these ultra-soft, cruelty-free brush hairs won’t fall off or shed, unlike petals on a real flower. 

As if that weren’t enough, the bristles are as soft as petals, making daily makeup application feel like a full-on pampering sesh. 

If you’re still searching for the perfect gift this Mother’s Day, this flower brush is sure to score you major brownie points. What are you waiting for? Treat the mothers in your life to a bouquet of flower brushes, we guarantee any makeup-loving mama will prefer ’em just as much, if not more, than the real thing. Only available at Ulta Beauty for a limited time, the flower brushes will go quickly, so make sure to run — not walk — to get yours ASAP. 

it cosmetics flower brush
Photography: Chaunte Vaughn, Art Direction: Hannah Packer, Associate Creative Producer: Becca Solovay

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