Blue Friday Is the New Black Friday, According to Giorgio Armani Beauty

November 25, 2020
Genesis Rivas
By: Genesis Rivas | by L'Oréal

While Black Friday is usually a day filled with endless shopping and the best deals imaginable, Giorgio Armani is redefining the holiday and calling it “Blue Friday.” Every year, the brand partners with UNICEF on the Acqua for Life initiative, whose mission is to deliver access to drinking water in water-scarce regions of the world. 

Leveraging the success of its most iconic fragrance, Acqua di Giò, the brand has donated over six million dollars to UNICEF’s water, sanitation and hygiene programs. This year is a very special one because not only will the brand be doing it on Black Friday (ahem, we mean“Blue Friday”), but it is expanding the initiative online so that you can make a difference one beauty product at a time from the comfort of your home. From November 27 to December 1, the brand will be donating 30% of the sale price on any Giorgio Armani beauty purchase to the Acqua for Life initiative. Additionally, you’ll get 30% off all beauty products at Talk about a win-win!

If you want to take part in the movement but aren’t sure where to start, keep reading for some of our favorite Giorgio Armani beauty products to stock up on this holiday.

Photo: Chaunte Vaughn

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