The Best Purple Toning Shampoos for Removing Brassiness

March 29, 2022
Samantha Holender
By: Samantha Holender | Makeup.com by L'Oréal
The Best Purple Toning Shampoos for Removing Brassiness

I’m a fake blonde, and I love every minute of it. Well, almost every minute of it. The second brassiness starts creeping in, my anxiety goes into overdrive. I simply won’t stand for orange, un-toned strands. The good news is I can give myself an at-home salon-like toning sesh with a powerful purple shampoo


A once-a-week wash with a brass-fighting, blonde-brightening shampoo stops warm hues from appearing and keeps my hair looking fresh for way longer than anticipated. Over the years I’ve tested my fair share of toning shampoos, and have found the top six that keep my hair looking icy and fresh. Find my favorite purple-toning shampoos, below.
Design: Juliana Campisi

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