How to the Get the Alice + Olivia NYFW SS20 Makeup Look That’s Perfect for Spring

March 13, 2020
Genesis Rivas
By: Genesis Rivas
I Recreated the Alice + Olivia NYFW SS20 Makeup Look Only Using Drugstore Products
When I was younger, I remember following New York Fashion Week from the sidelines of my suburban home daydreaming about the day I would get invited to a show. Now, as a beauty editor, I’m living my dreams by getting backstage access for some of New York’s most elite shows. I get the full sneak peek on all the glamorous makeup looks, stunning nail art and statement hairstyles before they officially hit the runway, and trust me when I say, there is nothing more inspirational than being surrounded by artists who are creating the trends that will reign supreme in the upcoming season.

While walking through all the backstage makeup mayhem, I couldn't help but fall head-over-heels in love with the Alice and Olivia look for the SS20 show. The incredibly talented Erin Parsons, Maybelline New York Global Makeup Artist, took her inspo from the sorbet-colored sets from the new clothing collection. The best part? She used entirely drugstore products to create the look. Shout out to 15-year-old me who would be so happy at this revelation. 

“The collection was inspired by rich Bohemia, so I added a pop of pastels to the eyes,” Parsons says. The show was set up with different rooms that each had a totally different vibe and color scheme. Parsons matched the model’s eyelids to the mint, pink, peach, powder blue, orange, lemon, white and lilac rooms using only Maybelline New York products. Despite all the bright hues, I was shocked by how wearable this makeup look seemed for everyday use. So, I decided to try it out for myself. Read on for the full tutorial. 

STEP 1: Beginning with my face, I applied the Fit Me Dewy + Smooth Foundation all over my face. 

STEP 2: I followed up with the Instant Age Rewind Eraser Dark Circles Treatment Concealer to cover up any dark circles and fine lines. 

STEP 3: To eliminate any excess shine and set my base, I used the Fit Me Matte + Poreless Powder in Translucent. 

STEP 4: To create the perfect lavender shade, which was my favorite of all the colors, I mixed the Color Tattoo Up To 24HR Longwear Cream Eyeshadow Makeup in Chill Girl with Grape Pop from the Soda Pop Eyeshadow Palette. Pro tip: Parsons says you can mix Chill Girl with any eyeshadow to create your own customized creamy eyeshadow color. 

STEP 5: I lightly coated my top lashes in the Volum' Express The Colossal Washable Mascara in Glam Black

STEP 6: For my lips, all I needed was the Baby Lips Moisturizing Lip Balm in Quenched along with a tap of blush to add a subtle hint of color.

STEP 7: Last but not least, I finished off the look with the FaceStudio Lasting Fix Makeup Setting Spray to ensure it would stay on all day long. 

While my skills won’t ever be as great as the talented Parsons, I was surprisingly obsessed with the end result. I normally would never reach for a purple hue for my eye makeup, but this eyeshadow combination has officially made me a color-convert — or at least a color experimentalist. I definitely recommend trying this boho chic makeup look for yourself because it’s absolutely stunning and fairly simple to create. Not to mention, now that spring is coming up, it seems like the perfect time to dive into pretty, pastel purple hues. So give it a try, I promise you (and your bank account) won’t be disappointed. 
Hero Image: Chaunte Vauhgn, Body Image: Maybelline New York