All the Products You Need to Create 4 Alice in Wonderland Halloween Makeup Looks

October 20, 2021
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | by L'Oréal
Alice in Wonderland Halloween Makeup Tutorial

As far as peculiarity goes, there’s nothing quite like Lewis Carroll’s story, Alice’s Adventures in Wonderland — from its land of croquet flamingos to its height-altering potions and extremely tardy white rabbits. In addition to all of these wonders, something else Alice in Wonderland gives us is the opportunity to tell these stories through makeup  — whether that’s an Alice-inspired tutorial or a Cheshire cat Halloween look. To celebrate these characters during Halloween, we rounded up the best makeup products to achieve four of our favorite character-inspired looks. Without further ado, down the rabbit hole we go...


Alice-inspired makeup is simple, flushed and youthful in every way. Mimic her rosy cheeks with  the Maybelline New York Cheek Heat Gel-Cream Blush in a color that pops on your skin tone.

Make your eyes look wide and dreamy by exaggerating your waterline and lower lashline with the NYX Professional Makeup Jumbo Eye Pencil in Milk, then tracing underneath it with a rich blue eyeliner, such as the Urban Decay 24/7 Glide On Pencil in Chaos. To complete the look, coat your lashes with another bright blue like the L'Oréal Paris Voluminous Mascara in Cobalt Blue

Mad Hatter

Mad Hatter makeup is certainly the most fun, all thanks to the fact that literally anything goes. Our top pick to create this look is the NYX Professional Makeup SFX Face and Body Paint Palette in Metal, which will give you an eclectic mix of reds, pinks and greens to play with. You can also use the same palette in the shade Primary for a ghostly white base. Finish off the look with a blaringly bold lip color, like the Urban Decay Vice Lipstick in Hollyweird (we thought the name was pretty fitting, too). 

Alice in Wonderland Halloween Makeup Tutorial

Queen of Hearts

Any makeup that captures the Queen of Hearts is certainly worthy of a crown, which is why the more products the better for this look. Start by applying a thick cat eye with the IT Cosmetics Superhero Liner to define the eye, and add a coat of the L’Oréal Paris Voluminous Lash Paradise Mascara for an extra boost. To get the perfect wash of red on your complexion, apply a dab of the Freck Beauty Cheekslime in Fever Dream on each cheek and blend. Finally to complete the look, swipe on a Card Soldier-approved lipstick like the YSL Rouge Pur Couture Slim Matte Lipstick in Rouge Extravagant, and you’ll feel as fit as the Red Queen herself.

Cheshire Cat

The Cheshire Cat is a crowd favorite makeup look. For this, you’ll need the NYX Professional Makeup Vivid Brights Crème Color in Sugar Rush and Love Overdose to create pink and purple stripes. Next, create a cat eye with Maybelline New York Eye Studio Master Precise Liquid Eyeliner, and fill in your nose and mouth lines to resemble the cat’s face. With a touch of the L’Oréal Paris Infallible Pro Last Liner in Purple, add some more dimension to your lower lash line — and complete the look with a blinding smile all night long.

Photographer: Chaunte Vaughn

Read more