5 Best Colored Mascaras at the DrugstoreJune 26, 2019
For those who have yet to embrace the whimsy that is colored mascara, now is the time. It’s an easy way to switch up your eye look, requires no new skills (unlike those incredibly tricky cut creases), and is often available in your favorite mascara formula. When it comes to wearing the trend, the options are endless — you can match your mascara to your eyeshadow, wear it on its own or layer it on top of black mascara for a subtle, dimensional look. And like all trends, we recommend getting your start with drugstore options, so you can play without risking your next rent payment.
We’ve rounded up our favorite affordable colored mascara picks ahead. Feel free to add them all to your stash.
Fans of the OG Worth the Hype Mascara will love the colored options, which also offer all of the volume and none of the flaking. The brush tapers at the tip, so you can coat your smallest lashes in a vibrant purple or bright blue hue.
Maybelline Great Lash Mascara in Royal Blue has long been a fan favorite, thanks to its volume-doubling formula and affordable price tag. For maximum pigment, pair it with a lash primer — which will take the blue hue to the next level and help you get maximum length, too.
If you’re color shy, or just want a little extra something, reach for the L’Oréal Paris Voluminous Original Mascara in Deep Burgundy — a clump-resistant formula that makes lashes thicker and fuller but still touchably soft. For a bolder look, try the formula in Cobalt Blue.
While many colored mascaras tend to live in the blue/purple family, Colourpop BFF Mascara is available in every color of the rainbow like Left on Red, Pink Inc and Yellow Goodbye. The formula is good, too, offering volume, lift and length.