9 New Makeup Launches at Ulta Beauty This January

January 03, 2020
Genesis Rivas
By: Genesis Rivas | Makeup.com by L'Oréal
NYX Professional Makeup High Glass Illuminating Powder

It’s a new day, it’s a new year, and it’s time for a new makeup haul at Ulta Beauty. As we step into this new decade, we can’t think of a better way to celebrate than by clicking through the new arrivals page at Ulta.com and getting yourself makeup that is sure to help you start the year off on the right foot. From new glowy concealers and soft and shimmery highlighters to gorgeous eyeshadow palettes and lipsticks galore, keep reading for some of our favorite new products that launched at Ulta Beauty this month. NYX Professional Makeup Born To Glow Radiant Concealer

Introducing the new NYX Professional Makeup Born To Glow Concealer. This micro-pearl infused concealer works to give you an illuminating glow while blurring any imperfections. It has a buildable coverage and is priced at a humble $9, so it’s only right to pick up a couple of shades. 


Urban Decay Party Favor Eyeshadow Palette

The party never ends with this Urban Decay Party Favor Eyeshadow Palette. Filled with six sparkly new shades, you can use it all over your lids for a fun night-out-on-the-town makeup look, add your favorite shade in your inner corners for a subtle pop of glitter or use it as the ultimate highlighter to give your cheeks a beaming glow. 


NYX Professional Makeup High Glass Illuminating Powder

If glittery highlighters aren’t your thing, you’re going to love this new High Glass Illuminating Powder. Made to give you glass skin, this innovative pressed-gel-to-powder formula is packed with luminous micro-pearls to give your skin a beautiful, hydrated-looking sheen. 


Maybelline New York Nudes of New York Eyeshadow Palette

You can never have too many versatile eyeshadow palettes and the Maybelline New York Nudes of New York Eyeshadow Palette is no exception. The 16-pan palette contains universal matte and shimmery shades that are great for everyday wear. 


IT Cosmetics Pillow Talk 

Embrace your pout with the new IT Cosmetics Pillow Talk lipsticks. This new line of lippies comes in 14 shades that flatter all skin tones and has both cream and matte finishes. It also has beautiful color payoff while giving your lips hydrating and comforting care. 

Beauty Gems Eyeshadow Obsession Palette

We can’t resist an eyeshadow palette that has packaging as pretty as the pigments inside. This kaleidoscope-esque palette is filled with 30 beautiful shades in both matte and shimmer finishes, allowing you to create any makeup look you desire. 


Milani XL Make It Last Natural Finish Setting Spray

The best-selling Make It Last Natural Finish Setting Spray just got an upgrade and now it’s bigger than ever before. The formula works double-duty as a mattifying primer and strong-hold setting spray with 16-hours worth of crease-free and smudge-free protection. 


NYX Professional Makeup Shout Loud Satin Lipstick

NYX is the gift that keeps on giving. Another new launch to keep on your radar are these Shout Loud Satin Lipsticks. Available in over 20 shades, these pigment-packed lipsticks offer a bright burst of color and loads of hydrating benefits, thanks to the infusion of mango and shea butter in the formula.


The Route The Girlfriend Skin-Loving Glow Primer

We’re hardcore fans of skin-care makeup for its ability to give you a flawless beat while benefiting your skin. This Glow Primer is a hybrid skin-care and makeup primer that calms the skin, reduces the look of fine lines and pores and gives you a glowing complexion — all while prepping your face for makeup application. 


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