The Best Fragrances to Shop at Ulta Beauty, According to Our Editors

Giorgio Armani Beauty My Way Intense Eau de Parfum

When selecting a perfume, I need it to be complex — I don’t just want another floral scent, I want it to explore deeper notes and have a surprising twist. Needless to say, I’m pretty picky when it comes to choosing a fragrance, but I was completely enamored with this one from the first spritz. 

Notes of light tuberose and orange blossom are warmed with sandalwood and vanilla creating an intoxicating smell that is inviting and sensual while still feeling light and carefree. Bonus: the bottle is refillable, so I feel good knowing that I can help cut down on my carbon footprint when I need to reup. — Mary, Associate Editor

Valentino Voce Viva Eau de Parfum

I was never a big fragrance girl — blame my mom’s sensitive nose and a household ban on perfume when I was growing up. Now that I’m free to spritz on whatever I please, I constantly find myself drawn to bright citrus and warm vanilla notes. This Valentino perfume marries a burst of juicy mandarin and Italian bergamot with white florals, vanilla and tonka bean. It’s sweet and light, perfect for those who are looking for an introductory fragrance. — Ariel, Associate Editor

Yves Saint Laurent Libre Eau de Parfum

There’s nothing that annoys me more than investing in a perfume, only to have the smell dissipate after an hour or two (if it lasts even that long). That said, I appreciate the longevity of this fresh and modern scent. Notes of lavender essence, orange blossom and musk accord dry down to a slightly sweet aroma that has “signature scent" written all over it. Fans of the brand will also love the bottle’s details which were inspired by iconic YSL bag designs. — Jaz, Senior Editor

Lancôme Idôle Eau de Parfum

If someone asks what scent I have on, nine times out of ten I’m wearing this one. The modern floral fragrance captures my attention with notes of bergamot, juicy pear, rose and jasmine. I’ve always been a fan of sweet scents, but what sets this apart is the tinge of sultry white musk which adds a depth to it. — Kat, Social Media Editor

Giorgio Armani Acqua di Giò Eau de Toilette

It’s true, I’ve been wearing (actually stealing) my boyfriend’s cologne for a long time now. There’s something about masculine scents that I love, and this one has been a long-time go-to for me. It has striking notes of patchouli, fresh citrus and my favorites: bergamot and neroli. The smell is fresh and warm, not too sweet and just a little woody and I find myself grabbing it time and time again. — Alanna, Assistant Managing Editor

Valentino Donna Born in Roma Eau de Parfum

If you have a hard time picking a signature scent (read: some days you’re feeling sweet and others you’re feeling spicy), you’ll love this luxurious fragrance from Valentino. It opens up with a kick of blackcurrant before it softens and gives way to a surge of warm vanilla bourbon. It’s sexy and smooth, and practically guarantees compliments from everyone who catches a whiff of it. — Caitlyn, Assistant Editor

Viktor&Rolf Flowerbomb Eau de Parfum

Though I typically prefer deeper fragrances, this floral scent has remained in my rotation for a long time. Notes of freesia, gardenia, jasmine and rose are balanced and warmed by hints of vanilla patchouli. It’s a beautiful, flowery fragrance with a sweet, warm twist. — Alyssa, Assistant Editor