How Drew Barrymore’s Obsession With Garnier Shampoo Earned Her a New GigFebruary 11, 2021
Every year, we look forward to Drew Barrymore’s #BeautyJunkieWeek, a series where she shares unbiased reviews of her favorite hair, makeup and skin-care products on the ‘gram. Last year, she raved about Garnier’s Whole Blends hair-care line and in a full-circle moment, she has now been named the first-ever creative director and spokesperson for the range’s new Sulfate-Free Remedy Collection.
“The products are amazing and good for your hair, but what’s even better is that the brand is doing so many good things to give back and help make the planet greener,” says Barrymore of her new role. “They have a total end-to-end approach to sustainability, Greener Beauty, and work with NGOs such as the Bee Conservancy, protecting 10 million bees, and that’s really important to me.”
Barrymore will be starring in a campaign for the range, which she helped concept and script. "I truly fell in love with Garnier and I am thrilled to become part of the brand,” says the talk show host. “I genuinely use their products, they make my hair feel amazing and I had the most fun creating the campaign.”
Of the three “blends” offered as part of the collection, our personal favorite is Honey Treasures. The nourishing shampoo and conditioner duo are formulated to help repair damages and protect against breakage and the effects of hot tools. Clearly, we have good taste — while breaking the news about her new gig on her talk show, Barrymore used the Honey Treasures duo on camera and calls the line her “magic remedy for damaged hair.”