Applying blush can be intimidating, especially if you’re not after a bold look, but the right application technique makes it easy to achieve a natural-looking flush. It’s all a matter of experimenting with blush placement (like whether you prefer the product on the apples of your cheeks or your cheekbones) and textures (like powder or serum formulas). Ahead, check out pro tips for making blush appear more natural — plus, some of our favorite blush products. Keep reading for our tips on how to make your blush look more natural, plus some expert insight from NYC-based makeup artist Judi Gabbay. Use a Fluffy Brush for Powders It’s important to choose your tools wisely when applying blush — round, fluffy brushes are ideal for evenly blending out a pigmented powder. New York City-based makeup artist Judi Gabbay echoes this sentiment and recommends looking for a brush with densely packed bristles. We love the IT Cosmetics Love Beauty Fully Flawless Blush Brush. Gabbay’s favorite is the Bdellium Tools Golden Triangle 959 Powder Blending Brush. If you’re using a creamier product, your fingers are your secret blending weapon, or a beauty sponge, like the L’Oréal Paris Makeup Infallible Blend Artist Makeup Blender.