IT Cosmetics Is Matching Donations to Small Female-Owned Businesses in Honor of International Women’s Day

March 08, 2021
Genesis Rivas
By: Genesis Rivas | Makeup.com by L'Oréal
it-cosmetics-go-for-it-campaign
Happy Women’s History Month fellow beauty lovers! Today is a very special day during this month-long celebration because it’s International Women’s Day. To celebrate, IT Cosmetics launched its first-ever global social purpose campaign, called the Go For IT campaign, to give back to women all around the world and inspire confidence. If you want to learn how you can be a part of this cause and make a difference, keep reading. 

Instilling and celebrating confidence is one of the core values at IT Cosmetics, hence its Confidence Collection, which features a range of skincare products that includes the cult-favorite Confidence in a Cleanser, Confidence in a Cream and, most recently, Confidence in Your Beauty Sleep Night Cream. In an effort to better understand how to help and empower women today and every day after, the brand conducted the world’s largest study on women’s confidence. The findings of the study revealed that while many women may not feel confidence within themselves all of the time, they almost always experience a sense of confidence when it is received, given and grown with others in a community, which is what inspired the Go For IT campaign. 

Through this campaign, IT Cosmetics is committed to raising awareness to the importance of confidence in women’s everyday lives. To do this, the brand partnered with Lean In, which is a global community dedicated to provide the resources necessary for women to achieve their work goals. IT also partnered with Kiva, a global nonprofit that helps women entrepreneurs all around the world close the economic opportunity gap through community donations. 

So how can you make a difference? Today, you can join the IT Cosmetics team in supporting women entrepreneurs by donating $25 or more to the Kiva organization. IT Cosmetics will be matching all donations made today up to $100,000 and is committed to lending $2 million to support women entrepreneurs by 2030. 

Photo: Chaunte Vaughn

Read more

Loading