NYX and Shoedazzle Just Launched a Makeup-Inspired Shoe Boutique

August 25, 2017
By: Marisa Petrarca | Makeup.com by L'Oréal
NYX and Shoedazzle Just Launched a Makeup-Inspired Shoe Boutique

Color-coordinating our makeup with our shoes is not always an easy feat (pun-intended), but this process actually just became a whole lot easier.

It’s not often that a leading shoe e-commerce platform partners with one of beauty’s biggest brands, so when we found out that Shoedazzle and NYX did just that, we couldn’t move fast enough to check out the new online boutique.

"The ShoeDazzle girl is always on the pulse of what's trending," explains General Manager of TechStyle’s fast fashion division Traci Inglis in an interview with PR Newswire. “In addition to fashion and accessories, beauty plays a significant role in her self expression. With NYX being a leader in the digital beauty space we saw this partnership as the perfect blend for our consumer.”

The curated collection is inspired by NYX cult favorites, including their bold pigments and gorgeous metallics, so you’ll find that a majority of the shoes in the collection match the brand’s daring aesthetic. Some of our favorites include the Jovanna Metallic Bootie, a showstopping over-the-knee Mayra Heeled Boot and the versatile Aneyda Heeled Sandal.

The NYX x Shoedazzle curated boutique is now available online through September, and prices start at $39.95 for VIP members. Shop the lookbook here.


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