Swap Your Summer Makeup for This Orange & Neutral-Centric Fall Makeup Trend

September 07, 2023
Alexis Gaskin
By: Alexis Gaskin | Makeup.com by L'Oréal
person taking a selfie in their mirror on red and orange graphic background

Grab your pumpkin spice drink of choice, a warm knit sweater and all the orange and shimmery makeup you have because fall is here. As the summertime beach activities and sweat-proof makeup simmer down, the arrival of fall  means embracing the dropping temperatures and natural hues of this season. If you like doing your makeup based on the season then you’ll want to pack up your summer makeup of cherry red lipgloss and bright flushed cheeks in exchange for fall makeup of warm neutral eyeshadows and metallic shimmers. 


Here, discover seven fall makeup tutorials featuring trendy beauty moments (including latte makeup and soda-inspired lips) that you’ve probably seen while scrolling through TikTok and Instagram. Plus, we’re giving you recommendations on equally trending makeup products that you’ll want to stock up on this season.

What is the Fall Makeup Trend for 2023?

For fall makeup 2023, makeup artists and beauty influencers are looking to scale back on bright pinks and reds for deep purples, oranges and yellows. Katie Mellinger, fashion and celebrity makeup artist, is expecting more natural-looking makeup this fall. “That doesn’t necessarily mean no color: it means more natural skin. Skin that isn’t perfected with loads of foundation and concealer,” she says. 


You can expect natural makeup tones used in adventurous ways with graphic liners, sultry shadows and (of course) food-centric makeup looks. “Also pops of color—really bright color. Especially on the eyes,” Mellinger adds. Play around with the finish of your makeup products with matte eyeshadow and glossy lips (or vice versa) for a multi-dimensional fall makeup look.

7 Fall Makeup Tutorials 

Metallic Shimmer

Shimmery makeup is a perennial favorite, as we’ve seen from trends like chunky glitter at summer music festivals and icy shimmer dustings during winter gatherings. But, shimmer shadows get an autumnal spin with jewel-toned and metallic colors that embrace the popular colors of this season. Take a page from makeup artist @esantoinette’s book and try out different shimmery eyeshadow looks of silver, gold and bronze shadows for a metallic finish. 


Apply a glitzy shadow like the bronzed Urban Decay Cosmetics Moondust in Lithium or tin-man-approved Valentino Beauty Dreamdust Glitter Eyeshadow in Silver Spark all over your eyelid and gently buff the color around your lids for a chrome look. Follow up with black eyeliner (when wearing cool-toned colors like silver and blue) or brown eyeliner (when wearing warm-toned colors like gold and bronze). Try the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim or Intense Black for a creamy pigmented color and a perfectly smudged eyeliner look thanks to the built-in foam sponge. 


Latte Makeup

The super popular and gorgeous latte makeup trend is taking over TikTok and Instagram. You can’t scroll for too long on social media without seeing a new iteration of this look — from dark espresso makeup to matcha latte makeup. All of these looks take inspiration from the colors of coffee drinks for neutral-centric eyeshadow and glowy cheeks. It’s an easy and stunning look that doesn’t take a lot of makeup to achieve and is fully customizable. 


Take this as your sign to try out this trending makeup moment that’s going to last all through fall. Follow along with makeup artist @claudianeacsu, who recreates this trend using an affordable array of L’Oréal Paris products: Skip the full-coverage foundation for a softer base. Try  a tinted option like the L’Oréal Paris True Match Nude Hyaluronic Tinted Serum which offers lightweight coverage and radiant skin with the infused hyaluronic acid. Craft a slight eyeshadow contour with a creamy eye pencil like the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Bronze that you can easily blend into a brown eyeshadow. Finally, finish with makeup that enhances your natural features by brushing your brows out and picking a blush and lip color that’s close to your natural undertones.

Cherry Cola Lips

Fall is an exciting time because it brings cooler weather and seasonal fun like pumpkin carving, apple picking and (most importantly) Halloween. If you love the spooky and haunted vibe that this holiday brings, add a touch of darkness to your makeup with deep blackberry-colored lips and burgundy hues. The trending cherry cola lips are a great way to embrace the fall meets Halloween season with a black, dark purple and red pout reminiscent of the soda. 


Try the lip look with inspiration from @beautybyhala_ who achieves this wet smirk with two different lip liners and a glossy deep red lip. Hala starts by lining the outer corner of lips with a deep plum color like the ColourPop BFF Crème Gel Liner in Charmer before filling in the empty space with a darker purple-red lip liner shade like the Maybelline Color Sensational Shaping Lip Liner in Plum Passion. Top it off with a vibrant black-red lip gloss to blend in the lipliner colors for a cherry cola lip. We recommend the  YSL Rogue Volupté Candy Glaze Lip Gloss Stick in Burgundy Temptation for a warm-toned berry shade that has a dark hue when paired with the above lip liners. 

Pumpkin Spice Makeup

Continue the theme of matching your coffee to your makeup with a pumpkin spice latte look that blends warm shades of brown and orange for the perfect fall time makeup. You can make this look your own by going full glam with a brown to orange smokey eye or keep it subtle with simple lashes and a light apricot orange eyeshadow. The options for this trending look are endless, but if you prefer a simple everyday version try the pumpkin spice makeup look created by @melodiousbruno.


Apply the creamy Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Courageous all over your eyelids for a shimmery bronze base. Then, add a few strokes of burnt orange color with the same eyeshadow stick in I Am Powerful before buffing the colors together for a customized pumpkin spice lid. Embrace multi-use products that can serve as a blush and lip stain for an even more monochromatic pumpkin spice makeup. For light skin complexions, try the YSL Nu Lip & Cheek Balmy Tint in Pinch. For darker skin complexions, try the Maybelline New York Cheek Heat Gel-Cream Blush Makeup in Nude Burn for an overall neutral shade with orange undertones.

Soft and Natural

On minimal makeup days, take inspiration from this glowy, easy-to-recreate tutorial by Lisa Onuoha. During the fall season, colder weather may dry out your skin and leave your complexion looking dull. Your first step should be using hydrating moisturizers and serums for a fall skincare routine that keeps your skin nourished during the chilly months. 


Next, focus your attention on creating a natural face base that prioritizes a glowy complexion. Before going in with your foundation or concealer, apply the L'Oréal True Match Lumi Glotion Natural Glow Enhancer in one of its four neutral colors to bring a dewy sheen to your face that isn’t overwhelming. Continue with a buildable layer of foundation like the medium coverage Giorgio Armani Beauty Luminous Silk Foundation and a full-coverage concealer like the Yves Saint Laurent All Hours Creaseless Precise Angles Concealer for a crease-free finish. Your complexion will look blurred with a glowy tint creating a soft and natural look.

A Pop of Blue

Remember, Mellinger says this fall will be about pops of color that add a dramatic flare to any look. Apply your makeup similar to the soft and natural look from above and finish with a touch of color in the inner corners of the eyes. You can opt for a bright orange or deep violet hue that’s expected of a fall makeup look. Or, go bold with an electric blue shade like beauty content creator, @uchjn. Natori uses the YSL Lash Clash Extreme Volume Mascara in Electric Blue to add a coat of blue to their upper and lower lashes before dotting the inner and outer corners of their eyelids with the same mascara.

Vampy Makeup

If you can’t wait for Halloween and want to start breaking out the dark liner and vampy lips now, we’re right there with you. Vampy makeup is all about a matte look, from makeout-proof lips to a flawless face base. Utilize sheer foundations and creamy concealers for an even complexion that’s matte without a dried-out look or feel. The focus of this look is on the sharp winged liner and the look of deep, red-stained lips a la all the vampire baddies in TV and film.


To get the dark lip from this fall makeup tutorial by @daniellemarcan start by lining lips using a creamy black lip pencil (or a waterproof eyeliner). Create a thick border that’ll outline your pout for added drama. Then, apply Giorgio Armani Lip Maestro Velvet Liquid Lipstick in The Red all over your lips before topping it off with the Valentino Beauty Rosso Valentino Refillable Lipstick in Ventidue Ambra Matte to create the matte, vampy red that lasts through coffee-breaks and neck-biting.

Photo: @lisa.onuoha, Design: Juliana Campisi

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