7 Beauty Brands Giving Back for Pride Month — And How You Can Get Involved

June 28, 2019
Marisa Petrarca
By: Marisa Petrarca | Makeup.com by L'Oréal
7 Beauty Brands Giving Back for Pride Month — And How You Can Get Involved

Pride Month is almost over, but that doesn’t mean the celebration is coming to an end. In our book, every day is Pride Month and we’ll wear all of the rainbow-colored makeup to prove it. But while beauty brands are still donating to support LGBTQ organizations, we encourage you to check out all of the ways you can get involved before the end of the month. And then, grab that bright-colored eyeshadow palette to do your thing. Ahead, check out all seven beauty brands giving back this Pride Month to see how you can get involved.


Beautyblender is donating 10% of the proceeds from its PRIDE Collection to the Human Rights Campaign. 


When you make a purchase at a Kiehl’s store in NYC from June 28-30, the brand will donate one travel size product to the Hetrick-Martin Institute (HMI) to support LGBTQ+ youth.


Select products are discounted for the month of June, including iNtense Pro Pressed Pigments, Paradise AQ Glitter, Paradise Makeup AQ Prisma BlendSet Palette, and the iNtense Pro Pressed Pigment Palette. A portion of the proceeds will be going to the brand’s new partnership with the Ali Forney Center — the nation’s largest agency dedicated to LGBTQ homeless youths.

Milk Makeup

Milk Makeup is offering a Wear Your Pride Set, featuring a Glitter Stick in Techno, Deluxe KUSH Mascara, and Mini Holographic Stick in Stardust. 100% of the proceeds collection from the set will be donated to The Center (formally known as The Lesbian, Gay, Bisexual & Transgender Community Center) in NYC.


To celebrate Pride Month, Sephora is selling a #Lipstories Pride lipstick in a red metallic shade named Love is Love. Sephora is donating $1 from the sale of this product to support LGBTQ organizations.

Urban Decay

25% of the proceeds from the limited-edition Urban Decay Heavy Metal Glitter Eyeliner in Stonewall will be donated to the Stonewall Community Foundation—an organization that strengthens the LGBTQIA+ community through grantmaking and scholarship programs. 

Youth to the People 

Youth to the People is giving 100% of the proceeds from its limited-edition Pride Superfood Antioxidant Cleanser to GLSEN, the leading education organization working to create safe and inclusive schools for LGBTQ students. Its packaging is rainbow-colored, which is an extra reason to add the top-rated cleanser to your beauty stash. 

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