6 New Makeup Products at Ulta to Add to Your Cart This February

Essie Valentine’s Day 2019 Nail Polish Collection

Collect all nine shades from Essie’s limited-edition Valentine’s Day collection and then proceed to photograph them all on the ’gram because they’re just too cute not to. Traditional Essie shades are great and all, but this collection features the brand’s first-ever heart-themed bottle designs — and we’re so here for it.

Physicians Formula Butter Collection x Casey Holmes

Meet Physicians Formula’s first-ever beauty influencer collaboration. Upon going live, the $20 palette sold out in minutes. Thankfully, it’s available online at Ulta.com and it includes the brand’s fan-favorite butter formulas in bronzer, blush, highlighter, lip cream, eyeshadow and a tropical fragrance. The travel-friendly palette is valued at $70 and we encourage you to add it to your cart while you still can.

Maybelline Color Sensational Made For All Lipstick

This lipstick comes in seven shades that are perfect for everyone from the makeup minimalist to the maximalist, ranging from a true-red named Made For Me to a satin pink called Fuchsia For Me. Each shade was tested on 50 different skin tones to ensure that they’re flattering on everyone. The best part? If you don’t like it, you can get a money back guarantee.

Pacifica Love Stoned Natural Mineral Face Palette

Calling all crystal lovers: this face palette is definitely a *very important* purchase. Open it up and you’ll find nine crystal-inspired eyeshadows, three highlighters and an extensive guide to everything you need to know about crystals.

L'Oréal Paris True Match Lumi Bronze It Bronzer

To fake your best summer glow in the middle of the winter, apply this powder over a liquid highlighter like Lumi Glotion for extra glow, or wear it on its own on your cheekbones, forehead, chin and décolletage for a golden glow.

Flower Beauty Brow Master gives you all of the tools you need to perfect your brows. Apply with the applicator and then brush through your brows for a natural look.