What’s better than a beauty brand being brought to life? Nothing. The opportunity to truly experience a brand is a whole different ball game than just wearing your favorite eyeshadow palette or matte lipstick every day (which you can bet we do daily). That’s why we love bigger-than-life experiences like BeautyCon, the Indie Beauty Expo or pop-ups from some of our fave beauty brands. The most recent event we’re excited about is the Giorgio Armani Beauty Box, a pop-up store in the heart of Los Angeles. Open through February 24, 2019,  it’s sure to be the interactive, sensorial experience that Instagram dreams are made of. At the pop-up, some special moments you’ll experience include virtual makeup application stations, makeup touchups and places to play with new Armani beauty products. In red-hot Armani fashion, the interior and exterior of the store is painted red and lined wall-to-wall with fragrances and makeup — basically, a beauty lover’s paradise. Did we mention there’s a vending machine full of Armani products? Should all of us non-Cali residents just book a trip to LA right now? (Answer: probably.)If you plan on going hard for this shopping excursion, you can book a VIP room for personal shopping appointments. Then, prepare to live out your celebrity dreams. The Details: 8473 Melrose AvenueWest Hollywood, CA 90069Monday-Sat 11am-7pm (PST)Sunday 12pm-7pm Read More:3 Makeup Techniques You Should Master In Your 20s —According to Celeb Makeup Artist Tim QuinnWe Tracked Down the Best Red Lipsticks for Every Skin ToneThese Were the Coolest Beauty Influencer Trips of 2018, and We Still Have Fomo
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