The Heart Shaped IT Cosmetics Brush Is Back — And It’s For A Good Cause

September 27, 2018
Tembe Denton-Hurst
By: Tembe Denton-Hurst | by L'Oréal
IT Cosmetics Love Beauty Fully Brush

A heart shaped foundation brush that benefits a good cause? Sign us up. IT Cosmetics is back at it again with their Love Beauty Fully brush for Breast Cancer Awareness month, and we think this might be our favorite yet. And while the heart-shaped brush is a statement piece for your vanity, it also benefits Look Good Feel Better, a program that offers complimentary beauty services for people undergoing cancer treatment. For every brush purchased IT Cosmetics will donate one to the program, so someone else can enjoy it too.

This limited edition release will be available at Ulta beginning September 30th (although a few have already been spotted in the wild) and are $30 each. The brush features a chrome pink head, a clear, heart-filed handle and the signature Heavenly Luxe bristles that make it a must have for your collection. When it comes to makeup application the brush is versatile, and can be used to apply powder, cream and liquid products. It’s perfect for delivering that flawless, airbrushed finish and is so soft it feels like a little love letter to your skin.

Pick it up on your next Ulta visit to grab it before it’s gone, all while supporting the cause to defeat breast cancer once and for all.

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