11 New Makeup Products Our Editors Are Shopping This Month

April 03, 2023
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | Makeup.com by L'Oréal
collage of alanna and jordan with the it cosmetics concealer and the urban decay naked smile palette on a pink background

It’s a brand new month, which means that new products are making their way onto store websites and shelves and into our makeup bags. These are the products Makeup.com’s editors can’t live without this April.

Victoria, Content Director

Maybelline New York The Falsies Surreal Extensions Washable Mascara 

I had a positive experience every time I got lash extensions, but due to their high-maintenance nature and cost of getting them refilled, I cut them from my routine permanently after a few months. And since I’m not that skilled at applying falsies, I rely solely on mascara for a fluttery lash effect. I cannot wait to try this new formula from Maybelline New York; it provides your lashes with 10 times more volume and an increase of up to 36% in length. The result? Long, luscious eyelashes that rival even your favorite set of false lashes. 

YSL Beauty Rouge Volupté Candy Glaze Lip Gloss Stick in Red Crush

While I love the look of a pigmented matte red lipstick, I almost never wear it. Instead, I opt for red-tinted lip gloss or balms that hydrate my frequently dry lips. I can’t wait to add this new shade from YSL Beauty (Red Crush) to my collection. Infused with ingredients like cold-pressed mango oils and hyaluronic acid, the formula hydrates and nourishes lips while leaving behind the prettiest wash of light-reflecting, glossy color. 

Merit Beauty Flush Balm Cheek Color

I’m so glad blush is having a moment — and I can’t believe it took me so long to incorporate it into my daily routine. I prefer cream formulas because I think they look a little more natural and are easier to blend with just my fingers. Lately, I’ve been applying the Merit Beauty Flush Balm Cheek Color non-stop, and the shade Persimmon seems perfect for spring and summer.

victoria collaged onto a green background with the ysl candy glaze lipstick, maybelline surreal mascara and merit flush balm

Alanna, Managing Editor

Urban Decay UD x Smiley NAKED Mini Eyeshadow Palette in Mucho Happy

There’s just something about this eyeshadow palette that makes me smile — which means that it’s working! Urban Decay created this palette with dopamine-inducing colors in mind, from warm oranges to a bright yellow and a cool turquoise blue. I’ve been reaching for Blast and Partay the most in this palette for my lids, and both of these stunning copper shades do a great job at instantly warming up my whole eye makeup look.

Kopari Rose Gold Sun Shield Body Glow SPF 45

There’s nothing like adding some sparkle to your beauty routine as the weather gets warmer. This super silky body oil adds the perfect touch of shimmer to your decolletage and shoulders, and has SPF 45 to help protect your skin from UV rays. It comes in a golden finish or rose gold hue to match your makeup mood. I’ll definitely be wearing this well into the summer months.

alanna collaged onto a peach background with the urban decay smile palette and the kopari SPF oil

Ariel, Editor

Urban Decay 24/7 Inks Liquid Eyeliner

I’m back in my liquid eyeliner era, thanks to this new formula from Urban Decay. The ergonomic packaging and ultra-fine tip make this pen easy to hold and draw on a cat-eye, even on my hooded lids. There are plenty of shades to choose from, from neutrals to vibrant yellows and blues, but my favorites are Whiskey, a deep, warm brown, and Hi-Energy, a daring metallic blue. 

Dedcool Fragrance 01 “Taunt”

As much as I love writing about fragrance, I didn’t start wearing it regularly until this year and now, of course, I’m obsessed. One of the latest additions to my growing perfume collection is Taunt, a sweet yet mellow vanilla scent that leans more clean and fresh than gourmand. I love it because I can spray it multiple times on my hair, skin and clothes, and no matter how much I layer on, it just gets better — it’s never cloying or headache-inducing. It’s a skin scent, so people can smell it when they lean in to hug me, but not before I enter a room. There are hints of citrus, which keep this scent light, but the notes that really shine on my skin are the warm vanilla and creamy amber.
ariel collaged on a pink background with Urban Decay 24/7 Inks Liquid Eyeliner and the dedcool fragrance

Jordan, Associate Editor

IT Cosmetics Bye Bye Dark Spots Concealer + Serum

I’m all about makeup products that also deliver serious skincare benefits, so I was really excited when IT Cosmetics launched a concealer that doubles as a dark spots serum. This concealer has become my go-to in the past few weeks — as someone who doesn’t love full-coverage complexion products that completely cover my skin, the medium-buildable coverage is perfect for me. But my favorite thing about this concealer is how lightweight it feels on my skin. I’ll sometimes forget that I’m wearing any makeup at all until I open up the front-facing camera on my phone. 

Charlotte Tilbury Matte Beauty Blush Wand

Cream and liquid blushes are my biggest beauty obsession, and I can’t get enough of the Charlotte Tilbury Matte Beauty Blush Wand right now. As a devoted fan of the brand’s Beauty Light Wand highlighters, I couldn’t wait to get my hands on this matte blush version. This liquid blush gives the prettiest, natural-looking flush of color and the cushion applicator makes it so easy to apply.  

jordan collaged onto a blue background with the it cosmetics concealer and the charlotte tilbury blush

Kat, Social Media Editor

Redken All Soft Mega Curls Conditioner

As someone who has dry 4C hair, I’m constantly on the hunt for products that  hydrate. Recently, I got my hands on the new Redken All Soft Mega Curls line, and I have to say that the conditioner really stole the show for me. I love that it has  a good slip and makes detangling my hair so much easier! It’s formulated with Redken’s nourish complex with aloe to hydrate, strengthen and lock in moisture with smoothness all day long. It left my strands hydrated for several days, and I’m excited to continue using it in my routine!

Lancôme Idôle Liner

The only thing better than a good liner is a good colored liner. That’s why I was so excited to get my hands on the new colored Lancôme Idôle Liner. My favorite color has to be the Emerald Green Matte liner. It’s the perfect dark green shade that really makes my brown eyes pop. The best part about this liner is the fact it doesn’t budge when it sets. I don’t experience any smudging or flaking throughout the day, which is something that happens with some of my other liners.

kat collaged onto a blue background with the lancome idole liner and the redken curls conditioner
Design: Juliana Campisi

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