We Put the IT Cosmetics Your Skin But Better Foundation + Skincare to the Test

August 31, 2020
Genesis Rivas
By: Genesis Rivas | Makeup.com by L'Oréal
We’re big fans of makeup products that do good things for your skin here at Makeup.com. So when IT Cosmetics launched its new Your Skin But Better Foundation + Skincare, which boasts minimized appearance of pores and blemishes, a more even skin tone and a smooth complexion with continued use, we knew we absolutely needed to try it. Find out how we felt about the formula, texture, coverage and more. 

Genesis, Assistant Editor 

Shade: Medium Neutral 33 

I’m very picky when it comes to foundation. There’s a certain criteria that it needs to meet in order for me to actually add it into my routine, and to my sweet surprise, this one checks off all of the boxes. First, I love that it's lightweight. There’s nothing I hate more than the feeling of cakey makeup, but this texture feels so silky and smooth upon application and then dries down to a weightless finish. It feels like you have nothing on your skin. Second, it gives off a really pretty, lit-from-within glow that I’m obsessed with, and third, one layer was enough to minimize the look of my large pores without sacrificing the real skin look and feel. 


Samantha, Assistant Editor 

Shade: Light Neutral 20.5 

I’m big on skin care and not so big on heavy foundation. The new IT Cosmetics Your Skin But Better Foundation + Skincare aligns perfectly with my makeup values. It has ingredients like aloe vera extra, hyaluronic acid, vitamin B5 and vitamin E that go beyond making my complexion just look hydrated and healthy while the foundation is on my skin. The ingredients also help refine skin texture and tone, so my skin looks great when I have a bare face, too. It also feels completely weightless, but still provides decent coverage for days when my skin is acting up with acne or redness. Pair the great ingredients and lightweight feel with the product’s radiant finish and this foundation has quickly become my everyday go-to. 


Alanna, Associate Editor

Shade: Medium Neutral 31

It takes a lot for me to switch out my usual CC-Cream only routine, but when I got my hands on the new Your Skin But Better Foundation, that all changed. This formula is lightweight enough to feel like you’re wearing next to nothing, but it’s full coverage enough to cover up any blemishes and even out the skin tone. This medium-neutral shade is spot-on for me as well because its undertone isn’t too warm or too cool. I also liked how seamlessly it blended into my skin when I applied it, how it stayed put throughout the day, and the fact that it has skin-care ingredients (looking at you, hyaluronic acid and vitamin E) to actually treat and keep the skin under my makeup calm. It has finally broken me out of my CC-only routine, and I couldn’t be happier about it. 


Sarah, Senior Editor

Shade: Light Cool 20

Aside from a light BB cream, I pretty much haven’t worn foundation since April. I just haven’t been about applying any product that feels heavy on my face. But because the IT Cosmetics formula is a skin-care-makeup hybrid, I was interested to give it a try. The formula is almost serum-like, so it’s easy to blend in. It dries down quickly and feels silky on the skin. While it offers plenty of coverage, it doesn’t dull my glow or look like I’m wearing a thick layer of foundation. Plus, I love that ingredients like hyaluronic work to keep my skin hydrated during wear. I’m still a bare-faced kind of gal these days, but when my complexion needs a quick boost or I’m experiencing some maskne, this foundation is what gets me through it.  


Malaika, Audience Development Manager


Shade: Deep Cool 59


My go-to foundation for the summer has been the Fenty Pro Filt'r Hydrating Longwear Foundation, but I’m making the switch to the IT Cosmetics Your Skin But Better Foundation + Skincare, ASAP. The first thing I noticed when I applied it is just how buildable the coverage is. It blended in seamlessly with my skin tone and covered up my post-acne marks and discoloration effortlessly, without feeling heavy or cakey. If you’re looking for a summertime foundation that leaves you with a natural finish and better-looking skin over time, make sure to add this foundation to your makeup bag, stat. 

Photos (from top): Samantha Holender, Genesis Rivas, Sarah Ferguson, Alanna Martine Kilkeary, Malaika Nicholas; Designer: Hannah Packer

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