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Lenny Kravitz Is the New Face Of the YSL Beauty Y Fragrance Line — And We Couldn’t Be More Thrilled
September 18, 2020
The Y Fragrance Line is a cool, sophisticated and edgy branch of YSL Beauty, and who better to represent this innovative sector than someone as risk-taking and daring as the brand itself — Lenny Kravitz. The singer-songwriter, not to mention, fashion icon and producer, is officially taking on the role of global brand ambassador to represent everything that the Y Fragrance Line has to offer, perfectly embodying the fresh, assertive and elegant Y man’s mission.
Kravitz joins his daughter, Zoë Kravitz, who has been a spokesperson for YSL Beauty since 2016. Just last year, Zoë created a six-shade lipstick collection of red and nude tones named after loved ones in her life, including her pups! This familial collaboration also makes her father a great fit for the YSL brand. First up on Kravitz senior’s docket is his Y Fragrance collaboration with the release of the Y Fragrance Eau de Parfum and Eau de Toilette. Read on for more details about the scents.
The Y Fragrances are “classic” representations of the YSL man with some modern twists. The Y Eau de Parfum has notes of apple, sage and vetiver and is an intense scent that captures boldness and passion. This aroma is deeper and more seductive than its counterpart, the Y Eau de Toilette, which is lighter and woodier, with notes of bergamot, sage and cedarwood.
Both fragrances capture masculinity that’s very in touch with a feminine side, the aura of being “forever young,” plus the openness to experiment and be creative, all characteristics which Lenny holds close to his heart.
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