This Drugstore Concealer Does Way More Than Erase Dark Circles

March 15, 2021
Caitlyn Martyn
By: Caitlyn Martyn | by L'Oréal

We’re big believers in the magical, transformative powers of concealer and consider it a staple in our makeup bag. One that we’ve sworn by for years to erase our dark under-eye circles is the Maybelline New York Instant Age Rewind Concealer, but we’ve recently realized the drugstore find (it’s only $9.99!) is capable of much more. To show the many ways it can be used beyond traditional concealing — think: contouring, highlighting and correcting — check out some of our favorite Instagram tutorials, ahead. 

How to Use Concealer to Cover 

Concealers can cover just about anything from blemishes to dark under-eye circles. Although there’s no wrong way to apply concealer, we typically put it on before foundation to cover under-eye discoloration and lines and on top of foundation to cover blemishes.

As seen in this radiant look by @glow_bymonica, the concealer also works to hide areas of hyperpigmentation. She applies the concealer directly onto her dark marks before blending it out and setting her full-coverage face of makeup with the Maybelline New York Lasting Fix Banana Powder to help it last all day. 

How to Use Concealer Highlight and Contour

Concealer may not be the first product that comes to mind when thinking about contouring, but using a blendable, long-lasting formula in multiple shades is one of the easiest ways to create a subtly sculpted look. Grab an Instant Age Rewind Concealer that’s two shades lighter than your skin tone to highlight and one or two shades darker to contour.

@titilayoabiwonuses the concealer in shades Tan and Honey to highlight the high points of her nose. She applies the easy-to-blend formula with a small brush in order to create precise lines on her nose.

To contour her face, @whos.katrina used the concealer’s sponge applicator to apply small dots of both Cool Ivory and Caramel onto her skin, which she then blends into her makeup for additional dimension. 


How to Use Concealer to Color Correct


We’ve praised the benefits of a color-correcting concealer before, but they’re not always something you keep on hand. Luckily, you can cancel out discoloration in a similar way with the Age Rewind Concealer. We find it’s helpful to pick one up in a shade or two lighter than your skin tone to best camouflage hyperpigmentation and redness.

@charlottecaroline_  uses the product to touch up bits of redness around her nose and  to cover spots on her chin. She makes the application look easy as she uses her fingers to lightly blend it into her skin for a flawless-looking complexion.

To ensure seamless coverage, @killahcamz applies the concealer underneath her eyes and along her T-zone to correct any discoloration peeking through her foundation.
Visual Designer: Hannah Packer

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